Retarget. Reconnect. Repeat
Remarketing is a strategy that targets people who have previously interacted with your website or app, aiming to remind them of your products or services as they browse other websites. By using cookies to track their activity, you can display ads to them, encouraging them to return and complete a purchase.
For example, if you visit an online store, look at a product, but don’t buy it, remarketing ads will show you that same product later on other sites, reminding you of your interest. This helps businesses bring back potential customers who might not have purchased on their first visit.
Studies show that only 2-5% of visitors make a purchase the first time they visit an e-commerce site, so remarketing helps capture the remaining 95-98%. It’s a highly effective way to increase brand awareness and drive sales by re-engaging potential customers. Platforms like AdRoll and Google Remarketing offer tools to implement this strategy effectively.
Increase Visibility
Increase Traffic
Increase Attribution
Traffic Digital can target visitors using several different methods
Here we have the most common form of retargeting. Website remarketing allows you to identify your site’s visitors and target them by displaying banner ads on websites they visit afterwards. Every time they see your retargeting ads, they think “A-ha!” and your brand instantly gains more traction and recognition. This strategy of repeated exposure brings you great results, including high click-through rates and a boost in conversions.
Once users login to Facebook, they can be re-targeted with relevant advertisements based on websites they were recently browsing and the products they were searching for.
Search retargeting is a way to put data from Internet searches to great use. Search remarketing uses intent data from search engines and targets users who have searched for similar or competing services, but have not yet been to your site. By using intent data, we can create a highly effective visual remarketing solution and increase your conversions
Your re-targeting campaign can easily be taken to mobile devices, too. There are a lot of people using mobile to browse, and luckily site, search and Facebook re-marketing can work these devices, too!
Personalised re-targeting, a.k.a. Dynamic Ads, allow you to display ads that are customised to that particular visitor. These ads can be based on specific products they had viewed on your web site, a specific services page they spent time on, or a particular action they performed on your site. The ad itself is dynamic and can include any image or text related to the visitor’s previous browsing experience