- June 24, 2021
- Posted by: administrator
- Category: Blog
More Leads & Conversions
You want to make sure you are converting people who are already in the market for your stuff and also generate leads to expand your market. This is your low-hanging fruit. Though there are other tactics, search remarketing is an easy way to do both.
Save Cost
Remarketing is not free – but nothing that drives effective, real growth is. It is cheaper to convert someone interested than spending on cold ads.
Improved Brand Recall
After implementing remarketing, we saw a serious increase in direct traffic and people who found our site by searching for the company brand.
Maximize Your Marketing ROI
In an ideal world, a customer would search for you, visit your site, never be distracted, spend time exploring your content or product pages, sign up, buy, and become a loyal customer forever. But this isn’t one which is why we go as granular as possible to develop a remarketing guide for your business to ensure you reap maximum benefits from your marketing efforts.
Higher Visitor Engagement
It’s critical to start converting your audience into more engaged fans and advocates so that you can grow your following.
Remarketing is the tactic of serving targeted ads to people who have already visited or acted on your website or mobile app. It can be an excellent and cost-effective way to increase your sales conversions because you are reaching out to customers who have already expressed interest in your products or services.
Google and Bing along with social media are some of the most common platforms for remarketing and thus Google Remarketing Campaigns along with Bing Remarketing Campaigns, generally referred to as Search Remarketing Campaigns are some of the most sought after.
Steps To Build A Remarketing Campaign
- Identify the high-value pages
- Consider offering special coupons and deals for your retargeted consumers
- Consider how long you want to follow your past visitors with the ads
- Consider targeting your post-conversion customers with remarketing campaigns
- Target broader keywords
- Monitor your campaigns and make adjustments as needed