Social Media Archives - Page 2 of 2

10 Dec, 24

Social Media Trends in 2025

In the fast-paced world of social media, trends come and go, and as we enter the last leg of 2024, it’s clear that staying ahead requires adaptability and foresight. Trends, some new and some old, in 2025 will reshape the way brands engage with their target audiences. To remain competitive, businesses must be ready to embrace these shifts but don’t worry, we are here to help. In this blog, we’ll walk you through the different social media trends that you need to know. Using Social Media As A Search Engine Over the years, social media has evolved beyond platforms for connecting with friends or sharing personal updates. They are now becoming powerful search engines where users actively seek information and discover content. According to reports, Gen Z and Millennials are at the forefront of this shift, with 59% now favouring social media apps over traditional internet browsers for searching and discovering information. Throughout 2025, more users of all demographics will start using social media as a search engine. For example, if someone wants to know how they can transfer data from one iPhone to another, instead of searching on Google, they can simply go onto TikTok or YouTube and search ‘How to transfer data from an old iPhone to a new one’, and watch a step by step visual tutorial on how to do it. To capitalise on this trend, brands need to start focusing on their SEO by optimising their social media channels and also creating more evergreen content. Video Content Will Still Be King Video content, especially short-form content, is going nowhere. With the average attention span now just 8.25 seconds, it will be of no surprise that short-form video content will continue to remain dominant in 2025. Audiences will still want to indulge in content that is bite-sized and engaging. However, they will also want to consume content that is authentic, unfiltered and relatable. Authenticity Speaking of authenticity, it’s no longer a buzzword. If brands want to stand out in 2025, they will need to be genuine. Audiences are turning to and engaging with brands that are posting authentic and relatable content rather than media that is scripted and highly edited. Creating content that is authentic shows a human side to brands, which ultimately helps them build trust and foster deeper connections with their audience. One way that brands can create authentic content is by getting their employees to be a part of it. Employee-Generated Content (EGC) This year, we have seen brands creating content using their employees, and we expect this to continue in 2025. Employee-generated content (EGC) is a fantastic way for businesses to foster trust with their target audience and showcase the real people behind the brand. Household names such as Boots and Currys have utilised employee-generated content (EGC) exceptionally well, creating viral TikToks such as ‘Letting the GenZ social team write our marketing scripts’. If you want to learn more about employee-generated content, check out our blog below. The Power of Employee-Generated Content in Social Media Marketing User-Generated Content (UGC) During 2025, user-generated content will continue to be the cornerstone of successful brand engagement and a powerful tool for building trust. Through using micro-influencers, customer advocates, or celebrity endorsers, brands can foster a genuine connection with their audience. This approach taps into the power of authenticity, as consumers increasingly trust the opinions and experiences of real people over polished marketing campaigns. By encouraging users to create and share content, brands can amplify their reach, enhance credibility, and build a loyal community that feels personally invested in their story. The Continuation Of AI Throughout 2024, we have seen AI grow and evolve, and we expect this to continue during 2025. With advanced tools like ChatGPT, Grok, and Gemini improving daily and new software being developed, artificial intelligence will play a pivotal role in the evolution of social media. New and existing technologies will allow brands to streamline how they create content, edit videos and schedule posts. Furthermore, AI will enhance analytics capabilities, allowing businesses to gain deeper insights into the behaviour of their target audience and optimise their social media strategies accordingly. Social Media Commerce Social commerce will continue to be as popular as ever in 2025. With shopping features on different social media platforms like Instagram Shopping, TikTok Shop and Facebook Marketplace, shopping has become easier than ever for users. These features allow people to discover and browse through a wide range of products and make purchases, all without having to leave the app. In 2025, this trend will continue to grow, offering businesses new opportunities to drive sales and engage with consumers in the digital marketplace. Influencer Marketing The focus on working with micro and nano-influencers will become even more prevalent in 2025. Both micro and nano-influencers offer a level of engagement and trust that larger influencers often can’t produce. Their smaller, more dedicated followings result in higher authenticity and stronger connections with their audiences. Endorsements from micro and nano-influencers often feel more authentic and personal, as their smaller, more engaged followings trust their opinions. This sense of trust results in higher engagement, better conversion rates, and stronger brand loyalty, as consumers are more likely to act on advice from someone they view as relatable and credible. B2B Influencer Marketing B2B influencer marketing is on the rise, and brands are starting to turn to thought leaders, especially on LinkedIn, to promote their products and services. Industry experts are a trusted voice within their respective fields, and through using these experts, brands can enhance the credibility of their products or services. B2B influencer marketing will only grow in 2025 as more brands start to realize the power of thought leadership and how it can help drive engagement and influence purchasing decisions.

21 Oct, 24

Pay Per Lead VS Pay Per Sale

Many major affiliate networks, such as ShareASale or Commission Junction, offer pay-per-lead affiliate programs in addition to the more common pay-per-sale programs. At the time of this writing, ShareASale offers more than ten times as many pay-per-sale programs as they do pay-per-lead programs. However, with almost three hundred programs on ShareASale alone, there are still many options. Which is Better? Each type of program has its own pros and cons. Which one you should use is often determined by the type of sales vehicle you have (for example, website, email newsletter, or mobile app), how much traffic you get, your income goals, and so forth. Where to Find Pay-Per-Lead Affiliate Programs Pay-per-sale affiliate programs can offer leads for as little as $0.01 or upwards of twenty dollars. Higher commissions are possible, but extremely rare – at least in the case of network-managed affiliate programs. Affiliate networks and affiliate tracking software that run pay-per-lead programs include ShareASale, Medley Affiliate Network, ClickBank, and others. Some merchants manage their own affiliate programs, using proprietary affiliate tracking software or licensed software such as Post Affiliate Pro. Another option that hasn’t been fully tapped in the affiliate space is local lead generation. Most of the major affiliate marketers tend to focus on highly competitive niches, which means that local areas have yet to be fully saturated. Like large national or international companies, local companies will also pay for leads. Local lead generation can often earn more per lead and is often less competitive. Where to Find Pay-Per-Sale Programs Pay-per-sale programs dominate the affiliate marketing industry. Some affiliate networks operate exclusively on a pay-per-sale model, while those that offer both always offer more pay-per-sale options than pay-per-lead options. There are a few reasons for this. Pay-per-sale programs require no up-front investment on the part of the merchants. That is, they don’t need to pay for leads that may or may not convert. A pay-per-sale program only takes money out of a completed purchase. Also, pay-per-sale programs are less risky for merchants. With an increasing amount of online fraud, false online traffic, and false leads, merchants have ended up paying for leads that don’t convert. This is one reason that pay-per-click affiliate programs have become so unpopular. Since virtually all affiliate programs offer predominantly pay-per-sale compensation models, a simple Google search will reveal the top affiliate programs and merchants relevant to your niche. And that’s one of the best ways to determine which type of compensation model is best for you. Focus on Your Niche to Find the Right Compensation Model It’s always best to start with your niche before finding a compensation model that’s right for you. Start with your content or sales vehicle and then find affiliate programs and merchants that have relevant offers. If some of them offer pay-per-lead programs, then it’s worth experimenting with those to see if they work with your sales vehicle. Pay-per-lead programs are attractive because they rely on lead generation for revenue instead of completed sales. In many cases, they make more sense for both merchants and affiliates: larger purchases and longer sales cycles don’t always result in an immediate purchase. This means that if a customer returns too late to complete a purchase, the affiliate doesn’t always get credit or compensation for that sale. If you feel that this is the case for your merchant, or if your audience is less likely to complete a purchase soon after click-through, then you may want to test out a pay-per-lead affiliate program. Though leads can pay less than a commission for a purchase, for the reasons mentioned above this type of compensation model may end up generating more revenue. If, for example, your content tends to cater to an earlier part of the sales funnel, then a pay-per-lead monetization strategy may work more effectively for your audience. This type of crowd may be less likely to immediately convert, but they may still become a follower or customer of your merchant. If you focus on a pay-per-lead model, you could end up generating more revenue and higher quality traffic for your merchant. To find the model that works best for your situation, it may be prudent to split-test both compensation models. Since so many factors go into the conversion numbers and revenue output it’s often impossible to find the most effective monetization method without testing. Though pay-per-lead affiliate programs are less common than pay-per-sale programs, they are still a viable option for certain niches and audiences. Explore options by finding relevant merchants, affiliate programs, and affiliate networks, and then narrow down your options with analytics and testing.

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