What Is Considered Bulk Email?

What Is Considered Bulk Email?

Bulk email is the practice of sending out electronic mail messages to large groups of recipients at once. Depending on how, why and to whom it is sent, bulk email can be a useful communication tool or an annoyance that opens its sender up to a range of sanctions.

The difference between a desired bulk email and spam is relatively clear.


Solicited Bulk Emails

Companies send out bulk email legally every day. When a flower delivery company from which you have bought flowers in the past sends you a reminder for Mother’s Day, it’s a bulk email.

Newsletters from your favorite websites are also usually sent as bulk email, as well. When these messages are sent with your permission, they can be useful marketing tools for the companies that send them.


Unsolicited Bulk Emails

For many, the term “bulk email” means spam. However, spam email is a special type of bulk email in that the messages aren’t solicited. For an email to be considered “spam,” it has to come from a company with which you don’t already have a preexisting relationship. Sending spam email is illegal in any some countries.



Should your bulk email be considered spam, you could fall subject to the CAN-SPAM Act. This law carries penalties of up to $16,000 per message. As such, when you send out bulk email, it’s important to always have accurate information on who is sending it and to include instructions on how to unsubscribe.


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