Blogs Archives - Page 19 of 21

21 Jun, 23

Why is SEO Important in 2023?

Today, We want to talk to you about a topic that is incredibly important for small businesses and brands looking to succeed in 2023 – Search Engine Optimization, or SEO for short. Now, you might be thinking to yourself, “What exactly is SEO, and why is it so important?” Well, let us break it down for you. SEO is the practice of optimizing your website and online content in order to rank higher on search engine results pages, such as Google. The higher your website ranks for relevant search terms, the more likely it is that people will visit your website, engage with your content, and ultimately become customers. In today’s digital age, having a strong online presence is absolutely essential for small businesses and brands. With so many people turning to the internet to research products and services before making a purchase, you simply can’t afford to ignore the importance of SEO. But here’s the thing – SEO is constantly evolving. What worked in the past may not work anymore, and what works today may not work tomorrow. That’s why it’s so important to stay up-to-date with the latest SEO trends and best practices. Here are just a few reasons why SEO is so important for small businesses and brands in 2023: 1. Increased Visibility By optimizing your website and online content for relevant search terms, you increase your chances of appearing at the top of search engine results pages. This means that more people will see your website and be aware of your brand. 2. More Traffic The more visible your website is, the more traffic you’ll receive. And the more traffic you receive, the more opportunities you have to convert those visitors into customers. 3. Better User Experience SEO isn’t just about ranking higher on search engines. It’s also about providing a better user experience for your website visitors. By optimizing your website for SEO, you’re also improving its overall functionality and usability. 4. Competitive Advantage If your competitors are also investing in SEO, then you need to do the same in order to stay competitive. By ranking higher on search engines, you’ll have a leg up on your competition and be more likely to attract new customers. So there you have it – just a few reasons why SEO is so important for small businesses and brands in 2023. But don’t just take my word for it – do your own research and see for yourself the impact that SEO can have on your online presence and overall success. Remember, as Tony Robbins always says, “Success leaves clues.” By following the latest SEO trends and best practices, you can leave clues for your own success and take your small business or brand to the next level.

26 May, 23

5 Email Marketing Trends to Keep an Eye on in 2023

Email marketing continues to be a powerful and effective tool for businesses of all sizes, with email marketing revenue estimated to reach almost $11 billion worldwide by 2023, according to Statista. With the rise of social media and other digital marketing channels, it can be tempting to neglect email. However, compared to other digital marketing channels, email marketing has consistently proven to be one of the most effective at driving conversions and generating revenue. Today, email marketing has become a crucial part of any business – whether it’s a B2B or B2C – marketing strategy, and it’s essential to stay up-to-date on the latest trends to reach and engage your audience effectively. From the increasing use of artificial intelligence and automation to the rise of email gamification, these trends will be important for businesses to consider as they plan and execute their email marketing efforts. So, to ensure your email campaigns are as effective as possible in the coming year, keep reading to learn more about the top trends in email marketing. Trend #1: The Rise Of AI And Automation In Email Marketing Automation and AI are being used increasingly in email marketing to improve campaigns. Automation helps businesses save time and resources by setting up emails triggered by what the recipient does, like leaving a cart or signing up for a newsletter. With automation, marketers can send relevant emails on time without creating individual emails for each customer. AI can also customize emails by looking at customer data and finding patterns. It can analyze someone’s purchase history to suggest other products or discounts, pick the best subject lines, and figure out the best time to send emails based on how the person has interacted with emails. One AI technology that could make a big difference in email marketing is GPT-3, developed by OpenAI. This technology can write text that sounds like it was written by a person, making it ideal for writing personalized emails and email campaigns. However, it’s important to remember that while automation and AI can help with email marketing, having a good plan and a human touch are still necessary to reach and engage your target audience effectively. A human-centric approach that considers the nuances of customer interaction and preferences will help ensure that your email campaigns are successful. Whether it turns out to be the future of email marketing or not, only time will tell. Trend #2: Building Trust With Focus On Privacy In recent years, there’s been a growing awareness about respecting privacy in email marketing, and this trend will only continue in 2023 and beyond. Consumers are becoming more aware of their data and its use. They want more control over their personal information, so it’s now more important than ever for businesses to be up-front and transparent about how they use data in their email marketing campaigns. If you want to prioritize privacy in your email marketing in 2023, taking the following steps can help to ensure you respect your audience’s privacy concerns and build trust: Make sure you are transparent and open with your customers about the data you collect and its use. Let people know why you’re collecting it, and allow them to opt out of any emails if they wish. Ensure you get explicit customer consent before adding them to your email list and sending them marketing materials. Respect people’s email preferences. If they’ve opted-in to receive emails, only send material that’s relevant to them and follow their email frequency preferences. Adhering to these best practices ensures that your email marketing campaigns respect your customers’ privacy concerns and help your business build trust with them. Trend #3: Elevating Engagement With Gamification Gamification is an increasingly popular and effective way to engage and motivate people in various contexts, and email marketing is no exception. In fact, more businesses are turning to gamification to stand out in an increasingly crowded and competitive landscape. By incorporating game design elements and techniques into their emails, businesses can create an interactive and engaging experience that leads to higher conversion rates. For example, a fashion retailer could use a quiz in their email campaign to gather data about their customers’ styles and use that information to send personalized product recommendations. A gaming company could use a gamified call-to-action to motivate recipients to download their latest app or make an in-app purchase. And a restaurant chain could use rewards and incentives in their email campaigns to entice recipients to try their new menu items or visit their location during off-peak hours. The possibilities of gamification in email marketing are vast and varied. Businesses that can creatively and effectively incorporate these techniques into their campaigns can make a lasting impression on their recipients while driving conversions. As we move into the future of email marketing in 2023 and beyond, gamification will continue to be a vital tool for businesses seeking to engage and motivate their audiences. Trend #4: Maximizing Impact With Modern Email Design In 2023, businesses should redesign their email templates and layouts to make them more visually appealing and effectively capture their audience’s attention. With so much competition for attention in the inbox, it’s key to make emails stand out. As forth, businesses should focus on a few key elements. First, they should ensure that their emails are responsive and adjust automatically to the device’s size. This will ensure that all recipients have the same experience regardless of device. Second, businesses should craft clear, compelling subject lines that accurately reflect the content of the email. Doing so will help to grab users’ attention and entice them to open the emails. Third, businesses should include engaging visuals, such as high-quality images and graphics, to make their emails stand out and be more attractive. Additionally, companies should ensure that their emails are compatible with dark mode, which has become increasingly popular in recent years. Finally, businesses should aim for concise and to-the-point content, using bullet points, headings, and short paragraphs. Easy-to-tap buttons and calls-to-action should also be included to make it simple for the audience to take action. By taking these simple steps, businesses can ensure their emails stand out in the

31 Mar, 23

What Is a “Dedicated IP” in Email Marketing?

As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that sends it. If you are sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front of the eyes of your subscribers. If your Sender Scores are lower, you may risk being filtered out by some inboxes. By default most email service providers, like HubSpot or MailChimp, use a collection of shared IP addresses to process and send your emails. In shared IPs, the sender reputation is defined by the actions of all companies using the same IP. Email service providers actively monitor the health and reputation of their shared IPs to make sure their emails have high deliverability rates. For example, HubSpot’s shared IPs maintain scores in the high 90s, so our acceptance rate is very high. So What’s the Benefit of a Dedicated IP? Some high-volume senders decide they want their own IP address for email sends so they aren’t sharing an IP with other companies. For high volume senders with engaged subscribers, a dedicated IP offers more control over the deliverability of their emails. Instead of having the reputation of their IP determined by the actions of many, they become the sole influence on whether or not their emails get delivered. In addition to more control, many customers decide to get a dedicated IP because they don’t want a sender appendix like emailer.hubspot.com attached to their emails. In a shared IP all emails are sent by the email service provider on behalf of Company X. Dedicated IPs appear to come only from the originating company’s email address. How Do I Know If I Should Get One? Dedicated IPs are ideal for companies that send a lot of email on a regular basis, for example, more than 100 thousand messages a week. In addition, because you’re the sole influence on your sender reputation, you need to be confident that your email list is fully permission-based and engaged. If you have higher than average hard bounce rates (3% or above) or irregular sending volumes, you might do better on a shared IP. The good news is most email service providers can talk through these options with you and help you decide what’s best for your company.

27 May, 22

16 Steps of Customer Acquisition Process for Digital Marketers

Welcome to have a better understanding of the customer acquisition process in digital marketing. Following article provides you information about what customer acquisition means. You will see if there is a difference between customer acquisition and customer engagement. And lastly, you will find the exact answer to the question of what are the steps to follow for experiencing a successful customer acquisition process! Table of contents: What is Customer Acquisition? Customer Acquisition vs. Customer Retention 16 Steps for Customer Acquisition Process 1. Define Your Business Strategy 2. Pre-estimate Customer Acquisition Cost 3. Create Your Target Market 4. Decide on Right Acquisition Channel 5. Hire Trained and Talented Staff 6. Build Optimizable Web Pages 7. Use Content Marketing to Acquire Customers 8. Manage Social Media Marketing 9. Practice Search Engine Optimization 10. Attain Customers with Email Marketing 11. Create Your Product Demand 12. Acquire New Customers with Popups 13. Build a Sustainable Relationship With Customers 14. Ask for Customer Stories 15. Run a Referral Program 16. Show Testimonials Customer Acquisition Process Infographic What is Customer Acquisition? Customer acquisition is a process to induce visitors to become one of your customers. You need to figure out which inbound strategies (content marketing, webinars, social media marketing, etc.) fit best for your target audience, then constitute an implementation plan accordingly. Customer acquisition process depends on the strategies containing methodologies to execute customer inquiries. Example strategies may be given as email list building, customer referrals, and so on. Customer acquisition is a process to induce visitors to become one of your customers. Acquisition techniques change in accordance with technological developments. There must always be a room for optimization and upgrading the ways of marketing practices to stay in the competition and get a high acquisition rate. Customer Acquisition vs. Customer Retention The difference is basically that customer retention aims at nurturing the relationship with current customers, whereas customer acquisition has the goal of gaining new customers.Obviously, you cannot run a business without having new customers; this is why customer acquisition process is a very monumental challenge to handle with in the first place. As the number of customers begins to increase, raising your brand awareness, producing dedicated help, and managing loyalty programs become very vital for substantial growth and maintaining a competitive edge. The difference is basically that customer retention aims at nurturing the relationship with current customers, whereas customer acquisition has the goal of gaining new customers. There is no reason to claim that one of them is more important than the other one. The vitality of each depends on the timing! When you first established your business, customer acquisition is necessary to build a customer base. Once enough number of customers are obtained, customer retention becomes incredibly fundamental to keep increasing revenue. Hence, on average, 80% of a company’s income comes from 20% of its existing customers. 16 Steps for Customer Acquisition Process You need to answer a few questions before managing the acquisition process; Are my products ready for all target market? Would customers acquire a pleasant experience from my online store? Is my server for online store ready to get high traffic? Is my support team qualified enough to respond to customer inquiries? If you can answer all questions above as ‘yes,’ let’s begin our profound journey of obtaining and keeping new customers! I know, customer acquisition process is not an easy job, but you can follow the below steps and build up an effective acquisition plan to attract your prospective customers; 1. Define Your Business Strategy Start with defining a business strategy after making a SWOT analysis for your customer acquisition process. Those strategies can be maximizing sales, increasing brand awareness, obtaining loyal customers, and so on. Then, stick to your strategy while focusing on strengths and improving weaknesses to increase the efficiency of your efforts during the process. 2. Pre-estimate Customer Acquisition Cost Estimate the total cost that you are willing to bear to implement the process before initiating your efforts. Then, set expectations for return on investment according to your customer acquisition budget. Usually, cost of customer acquisition (CAC) determines how much value a customer will bring to your business. Thus, do not forget that this cost is vital to define customer value, and the ultimate aim is to gain a high ROI. What is customer acquisition cost (CAC)? Customer Acquisition Cost (CAC) calculation is as; (Marketing Costs + Sales Costs + Salary Expense) / (Number of New Customers) 3. Create Your Target Market Define potential or targeted customers. Figure out who they are, how to gain them, how you can communicate with them, and how you will market your products to them. Predefining those customers will help you in getting the competition. 4. Decide on Right Acquisition Channel Find ways to contact your target customers. Do researches, conduct surveys, collect email addresses, and use analytical tools to find the right customers for your products. After that, segment them according to their wants, needs, and behaviors. Then, reach through various channels according to the characteristics of each segment. 5. Hire Trained and Talented Staff Hire dedicated and hardworking staff. Make sure they can manage the process, understand the customer needs, and take significant responsibilities. Also, ensure your support team can tackle any unforeseen circumstance and to remain calm against customer complaints. 6. Build Optimizable Web Pages Have landing pages directing users to buy your product or service, when it comes to customer acquisition. Create pages that are well-designed and contain calls-to-action. Regularly A/B test to your pages to improve them. Increase page speed if necessary. Make sure your pages are mobile-responsive and user-friendly. Lastly, customize your pages according to audience expectations. 7. Use Content Marketing to Acquire Customers Content marketing is an adequate method for all types of businesses aiming at customer acquisition. Therefore, generate relevant, unique, and easily sharable content which has the power to grab the attention of your audience and send them to your website. Here are some of the most popular types of content that are really effective in taking interest; blog posts, ebooks, guides,

25 Apr, 22

Why Email Marketing is Still Relevant in 2022

With the advent of online marketing, advertisers developed entirely new approaches to reach customers online. Given that the way people interact and consume content online continues to evolve, so do the marketing techniques used to reach them. Nowadays, there are more channels than ever for getting your business in front of potential customers. Approaches like social media marketing, video campaigns, and SEO to increase site traffic have become top of the agenda for many companies looking to develop their online presence. And by the looks of it, the tried and tested strategy of email marketing still has so much to offer in 2022 and beyond. Before social media and Google Ads, email marketing was the OG channel to reach audiences online. And email marketing remains vital for businesses developing digital marketing campaigns today. Email Marketing’s Performance Marketing is a complicated industry filled with different metrics and statistics to assess how well campaigns perform. But at the end of the day, your company needs to know its marketing return on investment (ROI). How much money did we spend on this marketing campaign vs how much did we make from it? And when it comes to ROI, email marketing continues to outperform other means of online marketing. For example, litmus.com notes that ROI from marketing is estimated to be at $36 for every $1—significantly higher than other channels. This trend is only going to continue. In the past year, engagement metrics for marketing emails in Australia are up, with both open rates and click rates on the rise. Plus, email marketing works better in Australia than in any other region. With higher average open rates, 20.6% compared to 18% globally, and click-through rates, 3.1% compared to 2.6% globally. If these seem like minor differences, consider how many marketing emails get sent. Even a 0.5% difference results in significantly more click-throughs. It is safe to say email marketing remains an extremely valuable marketing strategy, and it’s not going anywhere. In fact, the global email marketing industry was estimated to have peaked at 7.5 billion USD in 2020. Furthermore, with a growing global population getting online, it is projected to more than double by 2027 (17.9 billion USD). Whatever services or products your business offers, there is a place in your marketing strategy for effective emails. They’re a direct method for connecting with customers and generating new leads. Email Marketing vs Social Media Email marketing came about in the first wave of digital marketing, back in the early days of the internet. It feels like it has been around forever, and many have predicted it will become obsolete, especially with the rise of social media. It can sometimes feel like these two marketing channels are in opposition, competing to get a slice of the budget. But in reality, they are complementary strategies that work together to reach the same goal: generating new leads. They use different mediums to reach potential customers and often target entirely different audiences. It doesn’t have to be one or the other, and social media has been around long enough that if it were going to replace email marketing completely, it would have done it already. With social media spreading into virtually every facet of modern life, many see it as the more attractive option in 2021. However, email marketing has many benefits when compared to advertising on social media: Benefits of Email Marketing We’ve compared email marketing to social media, but there are lots more general benefits as well. Simple to get started Email marketing is easy to get started in. You don’t need help from a team of workers or significant technical knowledge. Just some good advertising copy and a list of potential customers to reach out to. If you decide to take your emails to the next level using stylish design, colours, and logos, there are dedicated services out there that offer low monthly rates. Quick impact With emails travelling as fast as the bandwidth allows, you can start seeing results almost immediately. Run email campaigns to set up a time-sensitive offer and see if you can drive some quick sales. Reach people at the right time Schedule emails to send at the time your audience is most likely to check their inbox. Statistics show in Australia and New Zealand, most emails are opened between 10 am, and 11 am. Targeted content Email marketing allows you to send personalised content. Whether you choose to segment your mailing list based on factors such as: Geography Age Engagement Level Or just personalise your emails by including the recipient’s name. Marketing with targeted emails allows you to match the right message to the right person. Generate site traffic Providing your potential customers with good content or offers means they are more likely to click through to your website. Email marketing is a simple way of generating traffic to your website and hopefully closing a sale. Make sure your emails contain a compelling call to action to get readers to click through. Easily shared Emails are easily shared. With a couple of simple clicks, the reader can forward a great deal they’ve seen to their friends and family. This organically produces additional sales and grows your mailing list. Drive sales The benefits listed plus other factors lead to improved sales for your company. Whether it is closing a large sale, thanks to helpful information in a marketing email, or an impulse buy when someone sees an email offer they can’t pass up. Email marketing boosts revenue. Collect feedback Emails post-sale are a great way to discover how a customer’s experience with your company went. Asking for feedback through surveys or other forms allows you to find potential areas for improvement. It also keeps consumers interacting and engaging with your company, giving you a better chance to turn them into repeat customers. Track performance Tracking the performance of your email marketing doesn’t require significant expertise. There are services out there that allow you to track every aspect of your email delivery in real-time. Measure: Opens Clicks Conversion rates Forwards Bounces Subscriptions And more With tools like Crazy Domains email marketing software, you can access data in real-time that makes a real difference. Use it to test different subject lines and delivery schedules to see what works best for your mailing list. High ROI We’ve already mentioned it, but it would be strange to move on from email marketing when it is the marketing channel with the highest ROI out there. Getting on average 36 times what you invest means email marketing should remain an integral part of most businesses advertising strategy. Summary Email marketing will remain relevant in the years to come. And the best part is that every business can leverage this strategy to nurture leads and drive more conversions with their customer base. Maximise your email marketing. With Crazy Domains Email Marketing Service, you get a dedicated specialist that will help you run impactful email campaigns that boost engagement and profit. This, on top of paying for an Email Marketing plan where you get exclusive access to our intuitive and improved platform.

02 Jan, 22

Opt In vs Opt Out

Privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) revolve around requirements mandating that businesses get users to opt in or opt out of certain data collection and processing activities. In this article, you’ll find an easy-to-understand opt in and opt out meaning, as well as everything you need to know about how to implement each method to keep your business on the right side of the law. Table of Contents Opt In, Opt Out: What’s the Difference? When & How to Use Opt-In When & How to Use Opt-Out Conclusion 1. Opt In, Opt Out: What’s the Difference? In order to understand when to install opt-in measures and when to install opt-out measures, you need to first understand the difference between opt in vs. opt out and what each method seeks to accomplish. Opt In Meaning Opting in means that a user will take an affirmative action to offer their consent. The most common way businesses implement opt-in methods is through checkboxes. When presented with a checkbox, the user must take action to check the box, which denotes their consent. Opting in can be used in a variety of situations, including subscribing to email and newsletter mailing lists, accepting cookie use, and agreeing to legal policies. Example of Opt In In the example below, you can see an opt-in mechanism in action: Here, when a user registers for an account, they have the opportunity to opt in to receiving emails as well as to agree to the terms of use and privacy policy. When users first arrive on this page, both boxes are unchecked, allowing them to take direct action to indicate their preferences. As you can see, it’s not only your privacy policy that you should ask users to opt in to. After you create terms and conditions, you should also host these on a banner or form, and request user consent to agreement. Opt Out Meaning Opting out means a user takes action to withdraw their consent. There are two main ways to offer opt-outs to users. The first way is a pre-emptive opt-out in which users can uncheck a marked box — or otherwise undo a confirmation — in order to indicate that they are not interested in the activity you’re presenting them. Opt Out Meaning Example In this example, assume that the two boxes at the bottom of the form were already checked when the user accessed the page. The user then has the opportunity to opt out, meaning they uncheck the boxes in order to withdraw their consent. This example is solely used to illustrate a point. When it comes to getting user consent to your privacy policy and terms and conditions, it’s best to use an opt-in approach. Another form of opt-out is consent withdrawal. Consent withdrawal is when you offer users a way to withdraw their permission or change their preferences after the original point of consent. In this email from Invision, the company notifies users that they may opt out of receiving future marketing contact by directing them to a preference manager via the opt-out link. An even more common method of opt out that you’re probably familiar with — and may even employ yourself — is the “unsubscribe” link. As seen in this email for MarTechExec, unsubscribe links are often contained in the footer of an email. They direct users to a page or form that allows them to opt out of receiving further outreach from the company. If you send any form of commercial email to U.S. residents, including an unsubscribe option is particularly important. The practice is mandated by the rules of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the CAN-SPAM Act. 2. When & How to Use Opt-In Now that you know the difference between opt-in and opt-out mechanisms, it’s time to figure out when and where to use them. Each strategy has its function in particular situations, and each one is necessary for certain aspects of privacy law compliance. You should use opt-in if: You Outline Data Collection in Your Privacy Policy As mentioned earlier, it’s always a good idea to get consent to legal policies — like privacy policies and terms and conditions — through user opt-in. Laws like the GDPR mandate businesses receive user consent to their privacy policies through an affirmative action before collecting personal data. One method of drawing attention to your privacy policy and allowing users to opt in to the practices outlined within is through a consent banner. Such banners appear when a user first visits a site, directs them to the privacy policy, and asks them to take an action (like checking an unchecked box) to note consent. Your consent banner can also point to your terms and conditions. If you haven’t yet written this policy, our free sample terms and conditions template is a user-friendly solution. You Collect Data from EU Citizens If you collect information from citizens or residents of the European Union (EU), you’re probably already aware of the GDPR and its stringent guidelines for user consent. It applies to all businesses that receive traffic from EU citizens, even if the business isn’t located in the EU. Under this regulation, businesses that collect the data of EU citizens must base that data collection on one of the following bases: User consent Legitimate interests Contractual necessity Vital interest of the user Legal obligation Public interest Most businesses will collect and process data on the grounds of GDPR legitimate interest or user consent. However, if you collect one of several special categories of personal data, you must fulfill additional conditions for lawful processing as found in Article 9 of the GDPR. These categories include: Racial or ethnic origin Political opinions Religious or philosophical beliefs Trade union membership Genetic data Biometric data Health data Sex life or sexual orientation As part of the conditions listed in Article 9, processing sensitive personal information is prohibited unless explicit user consent is given or at least one of the requirements for a handful of exceptions is met. Under the GDPR’s guidelines for

04 Sep, 21

5-step guide to improving SEO for your landing pages

Everyone in digital marketing has heard about SEO (Search Engine Optimization) for websites. But, did you know that you can optimize your landing pages for search as well? The reason people optimize their website is to increase their organic search traffic (unpaid traffic), which is one of the cheapest ways to attract your target audience. The same approach can be applied to your landing pages. When someone uses a search engine like Google to ask a specific question, you want to be there with the answer. If your landing page answers their question, they will reward you by becoming a subscriber or customer. In this article, we’ll share the best SEO practices for landing page optimization that are quick to implement and will make a big impact on your organic traffic and lead generation. What is SEO? SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines. Why it’s important to optimize your landing pages for search engines Landing pages that are optimized according to SEO best practices will send more traffic to people who need your services. How? Search engines will better understand the purpose of your page and rank it higher in search results.A higher ranking leads to more traffic. Visitors will easily find your page when they need it the most. This improves their experience, which brings more conversions. Optimized landing pages will increase your Page Quality Rating, which brings other benefits like cheaper and more effective AdWords campaigns. When to use SEO tactics for a landing page SEO is a marathon, not a sprint. It’s important to know when it is worth implementing SEO for your landing page and when it’s not. Optimizing your web page does not reap results overnight. The improvements you make to your site will take time for the search engines to recognize. Results often take months to realize. If you are running a short-term campaign, don’t waste your efforts on SEO. You have to set your expectations for the long term. Focus your time and effort on the landing pages that you plan to keep for long periods of time (over 6 months or expect it to be seasonal). 5 steps to create SEO-friendly landing pages SEO doesn’t need to be complicated. Making a few tweaks can have a big impact on your results. The 5 main steps to optimize your landing pages for SEO: Keyword analysis Landing page optimization Link building (earning backlinks) Page speed and mobile friendliness Result analysis and adaptation 1. Keyword analysis for landing pages The first step of SEO is keyword analysis. A keyword analysis starts with researching your industry, competitors, potential customers, and existing customers. The purpose of keyword analysis is to understand potential visitors and behavior, the possible volume of traffic and competition. Ask yourself the following questions when analyzing keywords: How are potential visitors searching for your product or service? How do you rank against your competition for targeted keywords? How much potential does your landing page or website have for organic traffic? Can your landing page compete with the current competition? Here’s how we conduct a keyword analysis Step 1: Create a list of keywords based on how people search for your product or service. If it’s a very unique product or service, you can ask people what phrases they would use to search for it. Check Google for suggested and related searches to your main keywords. Check the keywords that your competitors use. SEMrush (free trial for 7 days) or Ahrefs (7-day trial for $7) to help you analyze keywords and give you deeper insights into your competitors For additional keyword ideas, you can use a free tool like Ubersuggest or KeywordShitter. Just enter your main keyword and get a big list of related keywords. You can also check out this Ahref’s article for even more free tools to analyze how your competitors rank for each keyword compared to your pages. Step 2: If your website has several pages, group the keywords by your website categories. This makes it easier to analyze. For landing pages, you should focus on 1 offer and one group of semantically related keywords. Step 3: Once you have your keyword list, analyze how your competitors are ranking for each keyword versus how your landing pages perform. Does your landing page match the searcher’s intent (this is extremely important)? For example keyword “Nike running shoes”. The majority of the results are categories of Nike running shoes (with multiple selections) and reviews of the best shoes (multiple selections as well). Ranking landing page which focuses on specific pair of Nike running shoes will be nearly impossible for query “Nike running shoes” because searcher expects to see a big list of available options. What additional information does your landing page need or what do you need to delete to increase relevance? Prioritize your keywords based on their search volumes and competition. A very important thing to take into consideration is long-tail keywords. Some niches can be very competitive with big players completely taking over search results, making it nearly impossible to rank for small players. In that case, you should consider shifting your web page optimization focus from keywords that have a lot of searches and are highly competitive to keywords that are highly targeted to a very specific topic, have less search volume, are a little less competitive but can have very good conversion rates. For example instead of focusing on the topic of “landing page optimization” you may want to narrow it down to “landing page optimization for search engines“. By performing keyword analysis you will understand what long-tail keywords are being searched and which of them can be incorporated in your optimization. 2. SEO landing page optimization When you understand how visitors search for your product or service, the next step is to incorporate your keywords throughout your landing page. This is called page optimization. The main keywords should be included in your: Headings (H1, H2 and so on) Body text Anchor links Image alt text Metadata (page title,

05 Aug, 21

THE IMPORTANCE OF DIGITAL MARKETING DURING AND AFTER COVID-19

Business owners are used to compromising and problem solving on the reg, but we can probably all agree that COVID-19 has presented unprecedented challenges. Over the last 7-8 months, businesses all over the country and across nearly every industry have been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online. According to Business Insider, more than 99% of all businesses are small businesses, and they employ about half the U.S. workforce. That’s a lot on the line! With no vaccine yet and “stay at home” orders still in effect in many states, the stakes remain high. So if you’re a small business owner who wants to not just survive, but potentially thrive and grow your company over the next year and beyond, you’ll need to adapt your business model and practices to fit with consumer behavior in this “new normal.” For most businesses, it’s time to amplify your digital presence. Today’s consumers were already making most purchasing decisions online before the pandemic, but now some people rarely leave the house – which means businesses that depend on foot traffic and word of mouth are most in jeopardy. Whether your business has had a digital marketing strategy for years or you’re unsure how to use online marketing effectively, it’s time to dial in because there are several reasons why the importance of digital marketing will only continue to grow during and after COVID-19. PEOPLE ARE SPENDING MORE TIME ONLINE THAN EVER BEFORE Many businesses have relied on traditional forms of marketing for years to broadcast their messages to a wide audience. But with people avoiding close contact while sheltering in place, most traditional marketing channels have a much smaller audience than they did pre-pandemic. Even the most eye-catching billboards (Hello, Kris Lindahl!) won’t be as effective when people aren’t leaving their homes very often. Meanwhile, because they’re not leaving home as much, people are spending way more time online than ever before. Internet usage soared 25% within a few days in mid-March as the pandemic started forcing Americans into lockdown, a Wall Street Journal analysis found, and since then, we’ve been visiting websites, video chatting, streaming, video gaming, and connecting on social media in record-breaking numbers. Investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is a no-brainer when your target audience is spending a large amount of time every day online. (Learn about how much you should budget for digital marketing here.) EVENTS AND NETWORKING HAVE MOVED ONLINE Hopefully, you didn’t already have tickets to see your favorite artist or sports team in 2020. Other than Sturgis, pretty much every big event was canceled, postponed, or moved online this year, from the 2020 Summer Olympics in Tokyo to South by Southwest. More than likely, your company has had to cancel or rethink an in-person event, trade show, or conference that you normally look forward to for growth. Though it sucks not being able to connect in person right now, social distancing doesn’t have to be bad news for business when it comes to events. Many companies are finding new ways to network and bring people together online, and they’re promoting their events through various forms of digital marketing. Haven’t you noticed the uptick in posts, ads, and emails about Facebook Lives, Zoom classes, and other online events?! Until in-person gatherings are safe to resume – and even after, because we could be permanently adjusting to a new way of life – event planners will need to invest more funds and resources into digital marketing strategies. When done correctly, digital marketing can actually make events easier! PEOPLE USE SOCIAL MEDIA FOR BUSINESS AND FOR PLEASURE More than half of the people on earth now use social media, Hootsuite says. And that number is still growing! People are also using a wider variety of social media platforms than ever before, with the latest data from GlobalWebIndex showing that the typical user belongs to almost nine different platforms. It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience! Sure, most people sign up for Facebook, Instagram, YouTube, and other social platforms looking to connect socially, but they also use social media to look up reviews, check out new products, and see how different brands interact with their followers. More than ever, it’s important for your company to be active on at least one platform. THE DIGITAL ECONOMY IS BOOMING Since the invention of the internet, e-commerce has grown exponentially, putting a strain on traditional brick-and-mortar stores. As we move forward and deal with the effects of COVID-19, the digital economy IS the economy. We don’t want to sound dramatic, so we’ll leave that to Axios, who’s calling the coronavirus a “retail apocalypse.” “Because of the coronavirus and people’s buying habits moving online, retail stores are closing everywhere – often for good,” Axios says. “A research report from UBS predicts that 100,000 brick-and-mortar U.S. retail stores will close by 2025, in a trend that started before the pandemic and has accelerated amid coronavirus-related shutdowns.” If household names like Nordstrom, Bath & Body Works, Gap, and Zara are shuttering a large number of stores for good, we think it’s safe to say that online storefronts, websites, and social pages will continue to be the new way of life when it comes to shopping. If you own an e-commerce business, you’re well aware that the quality of your website plays a pivotal role in your success. But even if you’re not selling products, you’ll need a great website and a comprehensive digital marketing strategy to ensure you’re reaching potential customers when they’re looking for brands like yours online. LET’S REVAMP YOUR DIGITAL MARKETING STRATEGY! Having a digital marketing strategy for your business has only grown in importance over the years as the online world grew. Now with the pandemic, the internet has

24 Jun, 21

Why Is Remarketing A Must In 2022?

More Leads & Conversions You want to make sure you are converting people who are already in the market for your stuff and also generate leads to expand your market. This is your low-hanging fruit. Though there are other tactics, search remarketing is an easy way to do both. Save Cost Remarketing is not free – but nothing that drives effective, real growth is. It is cheaper to convert someone interested than spending on cold ads. Improved Brand Recall After implementing remarketing, we saw a serious increase in direct traffic and people who found our site by searching for the company brand. Maximize Your Marketing ROI In an ideal world, a customer would search for you, visit your site, never be distracted, spend time exploring your content or product pages, sign up, buy, and become a loyal customer forever. But this isn’t one which is why we go as granular as possible to develop a remarketing guide for your business to ensure you reap maximum benefits from your marketing efforts. Higher Visitor Engagement It’s critical to start converting your audience into more engaged fans and advocates so that you can grow your following. Remarketing is the tactic of serving targeted ads to people who have already visited or acted on your website or mobile app. It can be an excellent and cost-effective way to increase your sales conversions because you are reaching out to customers who have already expressed interest in your products or services. Google and Bing along with social media are some of the most common platforms for remarketing and thus Google Remarketing Campaigns along with Bing Remarketing Campaigns, generally referred to as Search Remarketing Campaigns are some of the most sought after. Steps To Build A Remarketing Campaign Identify the high-value pages Consider offering special coupons and deals for your retargeted consumers Consider how long you want to follow your past visitors with the ads Consider targeting your post-conversion customers with remarketing campaigns Target broader keywords Monitor your campaigns and make adjustments as needed

28 Mar, 21

What is Bulk eMail Sending Server

When it comes to sending bulk emails, such as a transactional message (a welcome email, a receipt confirmation etc.) or a marketing one, it’s essential to rely on a professional bulk email server – that is, a dedicated SMTP server. To put it straight, if you don’t get such a bulk email service, a large part of your emails will not get delivered. In fact, any “normal” outgoing mail server like the ones you get with common email providers (Gmail, Hotmail, Yahoo etc.) cannot support mass mailings; and that is also why their quantity of recipients and messages that can be handled per day is limited. On the contrary, Cloud SMTP Server is strictly designed to support bulk mailing, ensuring that all your messages will get to the intended inboxes – no matter how many. For more details, pls contact us at sales@yis.solutions

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