Blogs Archives - Page 20 of 21

18 Jan, 21

Landing Page Guide

Landing page is a webpage calling the customers to action regarding the product you are trying to sell or getting signups. If done the right way, landing pages can get you high rates of conversion.This comprehensive guide on landing pages will tell you: Landing Page and Its Importance How To Build A Landing Page Landing Page Template What is a landing page? A landing page is specifically designed webpage that facilitates a certain action that could be signing up for a newsletter, going to website’s checkout etc. Landing page is made for a specific task and avoids any other distractions or links that might distract the potential customer away from this webpage. Our potential customer is directed to this page through ads on Google, Facebook, Instagram etc. or from email newsletter. Since your visitors land on your page from external sources, this page is called a landing page. It allows you to gather a visitor’s information, make sales etc. If you have forms for collecting information on homepage or other webpages, it does not make it a landing page. Landing page serves only one purpose while a homepage can have many other purposes. Since a landing page in needed to get conversions, it is important that all websites should have them. Why is a landing page important? Since the visitor lands on your page from an external source, you do not want him to be distracted by extra messages or links that can take him away from the page without having filled its purpose. A short, concise, to-the-point text and call-to-action is what is needed here. What you don’t need is distraction that can drive the visitor away towards something else. It is this focused call to action (CTA) that leads to conversion and this technique is often used in marketing and advertising campaigns for a boost in sales. The landing pages get you greater number of conversions because they are targeted to a specific group. You gather data on people through landing pages which are then used for targeted marketing bringing in high rates of conversion.More landing pages on one website translates to higher number of conversions. How do landing pages work? When someone sees an advertisement and is interested in it, the person follows the link to find itself on a landing page. Depending on your objective and product, you might have a shopping cart or a form that collects information. This collected information makes this person a lead whose data is collected into your database. You can use this database to do targeted marketing to people who you know are interested in your product and will be willing to make a purchase. Certain marketing tools like HubSpot on your website can gather other information about your leads like what offer they converted on, when and what else they did on your website. This can further help classify your leads. What is the difference between a normal webpage and a landing page? A normal webpage can have a number of available options to be pursued, or let’s say distractions in case of landing page. A normal webpage or a homepage lets you explore more of your website, your products and services. A landing page’s purpose is not to let the visitor explore at this stage but to get you to sign up. A landing page must have one path to be followed and one CTA otherwise it cannot be a landing page. Another characteristic of a landing page is that the visitor finds what he is looking for with just a click i.e. that landing page. He does not have to look for the desired webpage by himself. What you need to prepare for landing page development? Now that you know why a landing page is important for your business, the next step is to figure out how to develop it. Before moving on to understanding the actual process of development of landing page, it serves well to know following things about your business. 1. Know Your Goal: In order to get greater conversions, your pitch must be very attractive and focused.If your goal is not properly determined, your strategy might not be as focused as you would like it to be. You need to first decide what is it you are after.What product are you marketing in this particular landing page? What will people do once they land on your landing page? Will they buy your product? Will they sign up for your email list or your newsletter?Decide what you want to offer and what your visitors expect to experience. 2. Audience and Their Expectations: Knowing your audience and their expectations helps a lot in figuring out what is best for your landing page.What you put out on your landing page will be more attractive to your potential audience if it relates to their aspirations. This can only be done by knowing your audience.Also learn your audience is coming from i.e. ads from Google, Facebook etc. as you might want to tailor your landing page according to your audience group. 3. Know Your Competition: You should research what your competitors are doing and how it is helping them. If a strategy is helping them grow their business, you should also apply it in your business. How to build a landing page? There are certain factors you must take into account to produce a great landing page that attracts audience as well as produces leads. Attracting audience is not enough. If the content and design of your landing page is not up to the mark, you might not be able to sustain traffic.It is important that you take following factors into account while designing a landing page. Short, Focused Content Your content should be short and focused on the goal of converting traffic for your product. There is only need for information that is necessary to proceed to the next step. The content should be persuasive and clear in its message.A page with multiple intents will take

07 Dec, 20

10 Ways Website Structure Can Affect SEO

The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues here. Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website. Conventional flat site structures are always popular. But last year Google’s John Muller, in a Webmaster Hangout, did hint a hierarchical site architecture could provide Google better indicators on: What the pages on your website mean. How each page is related and connected. With differences in design and website structure principles, a designer and an SEO pro’s opinions can vary considerably. Striking a balance between a visually aesthetic website for customers and a structure architected for search engine visibility should be the ultimate goal. And having an organized website structure is incredibly essential for SEO. Without creating something that makes logical sense, your other SEO, content, and even design efforts may be for nothing. A good website structure should have a significant impact on SEO traffic and conversion. It should also help your whole organization engage better with users and create an experience aligned with your business goals, product, and service structure. In this article, I share some key points to consider as to how website structure affects SEO. 1. Site Crawlability Site crawlability is one of the most important factors when it comes to website structure. Crawlability refers to a search engine’s ability to crawl through your website’s entire text content to figure out what your website is all about. Part of this process is navigating through subpages and particular topics to understand the website as a whole. A webpage has to take a visitor someplace else within the website, from one page to another, to be considered crawlable. Search engine robots are responsible for website crawling. An important tenet of good website crawlability is that there are no dead ends while crawling through your website. Make a concerted effort to include internal links on every page, which creates a bridge from one part of your website to another. Breadcrumbs, schema, and structured data formats all help here. Ensure you know and track your Google crawl budget, too 2. URL Structure One of the essential factors relating to how website structure affects SEO comes back to the URL structure. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations. The best URL structures should be easy to read by a user and a search engine and contain target queries, so they are content-rich. Effective structures replicate logic across your whole website and submitting an XML sitemap to search engines with all of the most important URLs you want to rank for also helps. Try to keep URLs simple and don’t over complicate them with too many parameters. 3. HTTP, HTTPs, HTTP2 HTTPS ensures your website security, and as Google continues to make it part of the user experience having a secure site can also help boost your rankings. This is why more than 50% of websites worldwide are using HTTPS already. Switching to HTTPS has multiple benefits in addition to better rankings. Better user experience. Protection of your users’ information. AMP implementation – only viable with HTTPS. PPC campaign effectiveness. Improved data in Google Analytics. As of November 2020, Google will start crawling some sites over HTTP/2. 4. Internal Linking The basics of proper navigation dictate that users should get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts suggest that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Internal linking helps users and search engines discover a page, and much like a messaging house build helps provide a flow between content and pages. Pages that are not linked are harder for search engines to crawl. Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking them to another relevant piece of content on your website. The advantages of consciously using internal links for SEO are numerous: Internal linking allows search engines to find other pages through keyword-rich anchors. Internal links decrease page depth. Internal linking gives users an easier way to access other content, resulting in a better user experience. Search engines give greater value to internal links regarding ranking on search engine results pages (SERPs). Frequently, people will link back to old content through the use of internal links. However, most people rarely do the reverse – going back through old content to link to newer content. Close the loop by making sure both pieces are connected through the use of internal links. 5. Key Content & Keywords Content and keyword research are fundamental parts of SEO and should be an essential part of how you build and structure your website from the get-go. Ensuring this is done ensures your understanding of your target audience, search behavior, and competitive topics are built into your website structure and layout. The best websites ensure they have provided a great user and a great search engine friendly experience by ensuring their website’s most crucial content is central to the structure and is of the highest quality. 6. Duplicate Content Duplicate content is harmful to SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO. Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website or anyone else’s. 7.

23 Nov, 20

Email marketing trends – 5 trends to watch

Industry experts explore the email marketing trends set to impact your strategy in 2021 – 2022 and consider how COVID-19 has permanently and positively changed email marketing In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining customers, it’s time to explore the opportunities that lie ahead. Email marketing through the K-shaped COVID-19 recovery As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within organizations of all sizes and industries. Its impact on different nations and demographics has been hugely varied. In the marketing world, this has also been the case – as some COVID-proof industries have prospered, others have been forced to shut their doors, drastically cut budgets and enter survival mode due to the restrictions put in place. McKinsey analysis shows just how that is expected to play out for different sectors, with the recovery potentially taking more than five years for the hardest hit. With this data in mind, it’s clear that there’s no longer a “one-size-fits-all” solution when it comes to managing your email marketing in 2021. Yes, there are innovative email marketing solutions and tools all around us, leading us ever closer to being able to deliver 1-to-1 personalization across our digital marketing through the use of AI. However, for many of you, investment in these kinds of technologies may not be possible right now (nor was it on the cards pre-COVID). You need to search for tactics that are right for your business. “Email marketing trends in 2021 will be driven by the K-shaped recovery from the pandemic that has seen some companies excel while others struggle. Grocers, e-tailers, digital entertainment providers, tech providers, and other companies that have done well will focus on better personalization, segmentation, and automation as they inch closer to achieving the 1-to-1 marketing paradigm. Some of those improvements will come from advanced analytics, while others come from artificial intelligence and machine learning, which they’ll also use for send-time optimization and RFM- and activity-based modeling. Meanwhile, airlines, hotels, cruise lines, traditional retailers, and other companies that have been hurt by the pandemic will focus on improvements to efficiency, essential optimizations, and A/B testing and analytics to try to adapt to the changing customer behaviors. They’ll invest in switching from traditional email templates to modular email architectures to reduce production times, improving the inclusiveness and usability of their designs to increase engagement and widen their audience, and enhanced omnichannel experiences like curbside pickup to better leverage their physical real estate. This group will use less live content and CSS-based interactivity, and actively avoid unproven and time-intensive technologies like AMP for Email, which balloons production cycles and complicates quality assurance efforts.” Strategy first, solution second Your company size, sector and digital maturity will have all played a role in determining how your email strategy has needed to shift over the course of 2020. That will hold true in 2021 as we aim to emerge from COVID and enter into the recovery phase. As that happens, it’s crucial that strategies are suitably mapped out. Then, businesses can start to consider investing in new technologies and solutions that can help them achieve specific goals. While AI is a hot topic among digital marketers at the moment, don’t be fooled into thinking it’s a must-have if your strategy doesn’t truly require it. AI is of course already delivering significant improvements for some businesses. As Tim Watson explains, the principles behind email marketing will remain consistent whether you’re in a position to invest in AI technology or not. “The fundamental principle behind email marketing will never change. Send the right message, to the right person at the right time. No brand marketer sets out to send an unwanted email. The difficulty is; to know what the right message is, for whom and when. “Right message, right person, right time” is a theoretical concept that can never be achieved – humans are too unpredictable, when even partners can’t predict what their other half will do. But technology is continuing to help edge us closer. The AI hype is now being replaced by a quieter AI revolution. AI technology is a very long way from “do it all and do anything” intelligence – so called “general AI”. Try asking amazing AI self-driving car technology a basic email marketing question. It won’t have a clue. AI solutions can only perform specific niche tasks for which they have been created. But in those niches, they can be very powerful. After the AI hype, the trend is back to strategy first and then finding the right solution fit, rather than buying something because it has an AI technology sticker. Existing, proven email marketing solutions are being upgraded under the hood to add or replace older algorithms with AI based methods. Marketers can focus on better marketing, picking solutions based on strategy fit. When the solution has AI under the hood it’s at most nice to know rather than a core driving factor.” Bringing customer experience into email marketing Customer experience (CX) is now widely recognized as a key part of the overall digital marketing mix. HubSpot defines it as the following: “Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line including revenue.” Seamless user journeys must be combined with the kind of experience a consumer would expect face-to-face. Long gone are the days of cold, hard selling: just like website visitors, email users expect to be treated

23 Nov, 20

How to Set and Reach Social Media Goals for Your Business

How to Set and Reach Social Media Goals for Your Business There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing strategies altogether. However, the truth is, social media marketing is like any other type of digital marketing, where it is very much possible to measure KPIs such as ROI. Although it may prove to be challenging for some, especially to those businesses that do not have access to the right resources. According to an survey, 41% of businesses said that they did not know how social media channels were helping them get favorable returns. So why is it so difficult for brands to measure the financial impact social media sites have on their business growth? The answer is lack of proper goal-setting. When you create a social media strategy, you want to have utmost clarity as to how you will achieve results. But without the right type and specific goals, you would not have any proper direction, making your overall social media presence weak. Studies show that social media marketing spending in the United States alone is expected to increase from $7.52 billion in 2014 to $18.58 billion in the year 2021. However, all this spending can only give great returns in the long run when businesses know exactly and have already set social media goals to aim for. In order to make your social media marketing journey smoother, your business needs to… Set strategic, specific goals that are attainable and easy to measure at every step Have a strong commitment towards creating quality social media content. Leveraging social media is not rocket science. It definitely works, as long as it goes hand in hand with your current business growth strategies, which is why successful social media marketing requires you to equally focus on… An understanding of your target audience The creative aspect of posting content Having a strong attention to detail The right level of data crunching Long term vision of your business In order to make social media work consistently and ensure that you are clear in all the above areas, you need to create strong social media marketing goals for your business. Step #1: Know Your Main Objective Your social media objective is tied in with your social media goals, but it’s not the same as them. Your main objective gives direction to your social media marketing and clarity on what to achieve. It comes much before your goals. It doesn’t matter what kind of business you are running, e-commerce, service based, knowing your objective definitely pays. Whether it is to improve your revenue numbers with the help of social media, or you want to establish your brand as an influencer in your industry, or drive traffic to your website, you need to be clear on what to focus on and identify the steps that will lead you to attaining your objective. When you have firmly established your core objective, you will use your social media goals as a roadmap to achieving them. While your objective is broad, your social media goals deal with the specifics. They are about those small details that ultimately lead to success. The bottom line is, you have to determine your objective at any cost or else your goal setting will be out of place. You want your social media marketing goals to be strong and achievable, but ultimately they have to stand on a firm foundation, which is your main business objective. Step #2: Set SMART Social Media Goals Achieving your social media goals becomes easier when you follow a proven framework. While there are many goal-setting techniques out there, one that stands out from the rest is the SMART goal-setting method. Using which you can create goals that are not only worthy, but also practical. Goals that follow the SMART framework are… Specific: The more clear and defined your goal is, the better. Measurable: You should be able to track and measure your goal. Achievable: Is your goal really achievable? Or too far fetched? Realistic: Your goal needs to be practical and realistic in terms of the resources you have. Time Sensitive: Whether long-term or short-term, your goal has to have a clear time frame. Your social media goals can be of any size or scope, you should first take a bird’s view of them. Instead of asking yourself what you’d like to achieve this week, try to envision what your business wants to accomplish in a year. Also, it’s always a good idea to ensure your social media goals are in sync with your company’s mission statement. Here are a few examples of social media goals that are broad enough: Achieve a higher social media ROI Boost brand awareness and visibility Build and strengthen with prospects/customers Increase store walk-ins and in-person sales numbers While it’s a noble idea to customize your goals for each social network you are in, it can prove to be daunting in the long run. So it’s recommended that you start off with one main goal and pursue other more customized goals as you move forward and grow. Step #3: Conduct a Social Media Audit One of the most important tasks you need to take care of, even before setting your social media goals, is to establish your baseline targets. Or else your social media marketing will prove to be weak and ineffective. By conducting a proper social media audit, you will not only establish these baseline targets, but also ensure that each goal you set is laser-targeted. So what exactly do we mean by a social media audit? According to HubSpot, “A social media audit is a regular examination of social channels that represent your brand — including both your business’ owned profiles and impostor accounts ” You may already be putting enough effort into social media marketing, but is it as effective as it should be? Conducting a social media audit allows you to

08 Apr, 20

8 Digital Marketing Trends : Are You Ready?

8 Digital Marketing Trends : Are You Ready? 2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for ). We wanted to share our perspective, as a pioneer in the MarTech space, a community organizer in NYC with over 20K members and working with hundreds of successful digital marketing agencies around the world. Below is a summary of the top 8 marketing trends we will see explode in 2020. 1. Predictive marketing We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly. More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to GlobeNewswire, predictive analytics market size is expected to reach $10.95B in 2022. Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on predicted buyer stage. Many industries have invested heavily in this technology, for example hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate. Also innovative ecommerce businesses have been leveraging predictive data, such as past purchase history, consumers preferences and click through behaviors to recommend new product and better personalized retail experience for their shoppers. No one does it better than the online retail giant, Amazon, where they can detect the time and your readiness to buy, then deliver highly targeted product recommendations via email or recently, via browser extension called “Amazon Assistant“. 2. Smarter ad bidding Google ($103.73B ad earnings) and Facebook ($67.37 ad earnings), topped the digital ad spend in 2019 according to Emarketer. Their 2020 race is getting brands the best return on their spend using smarter ad bidding options. In fact, ad bidding is the first thing Facebook and Google ad specialists preach during training calls. While ad bidding is not particularly new, both giants are getting creative with new options. For example, Google recently announced during Google Marketing Live 2019 a smarter automated bidding which uses machine learning to optimize towards selected performance targets in each and every auction—a feature known as “auction-time bidding”. Smart automated bidding also includes different types of bid strategies such as Target CPA, Target ROAS, Maximize Conversions, or Enhanced CPC. Advertisers can use either of these strategies at a campaign level, group level or portfolio level. Google and Facebook will also be offering more local business and event based ad support to bridge the gap between local experiences and advertisers. 3. Shoppable posts Although shoppable posts on social media have been introduced over two years now, 2020 will witness an explosion of these blinking dots, primarily because of easier, out of the box integrations with third party apps and ecommerce marketing tech. As the number of Facebook, Instagram and Pinterest users are growing and buying impulses are triggered through feeds and stories, ecommerce businesses are realizing the impact social can have on their ecommerce sales with measurable numbers and increased traffic. According to Instagram, the number of active worldwide users is 1 billion and 90% of them are following shopping brands. Furthermore, interactive ads would minimize bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience. 4. SEO structured data According to Jumpshot, a marketing analytics firm, 49% of Google searches resulted in no clicks in the first quarter of 2019 which means that almost half of these searches are lost, missing the chance of gaining traffic. Another significant change is that the number of visitors that businesses are getting from organic efforts and SEO is expected to decline. Google have been prioritizing rich ‘visual search’ snippets across all their platforms and devices, which allow visitors to get all the information they are looking a lot faster and help them decide on the right website to click through, right from the top results. Based on a study conducted by Path Interactive, among people aged between 13 and 18, 40% of them are going to get what they need through rich snippets. This effort by Google will drive more informed click-through and will decrease bounce rates dramatically. The technical implementation of these rich snippets is a big part of what is called structured data and “Schema Markup” which is expected to become the top focused of SEO talks in 2020. The good thing about Schema Markup is that it is coming to the easier adoption phase, with more out of the box plugins for main-stream platforms like WordPress and Shopify, making it easier to configure without technical know-how. If you have a custom build, you can implement this SEO boost manually with JSON-LD. 5. More interactive email experience Engagement-based emails have been one of the biggest trends in digital marketing for 2019. While email is not going anywhere anytime soon, email consumption, design and delivery are evolving. In the upcoming year, you will see more naked emails (plain text) and more interactive email, such as Google AMP for Gmail. Dynamic or interactive content boost users engagement and entice them to take action right from their emails instead of having to visit another page to take action. 91% of buyers are looking for such content online. Examples of dynamic

19 Mar, 20

What Is Landing Page SEO?

What Is Landing Page SEO? A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else’s) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback Landing Pages are common in internet marketing campaigns, especially email and PPC marketing management. Aside from optimizing for user action, Landing Pages can make it easier to track/analyze visitor actions, and modify as required. So the key aim of a Landing Page is to optimize the user experience when visiting a site, especially for the first time. This in itself is a good reason to apply them in SEO. After all, there’s little point aiming to rank if you fail to convert. And unlike PPC and email marketing campaign’s, we’re not going to orphan these pages, but instead set them up as major navigational links across the site. In doing so, we’re aiming to: Increase the efficiency by which we can target primary keywords Increase the ability to capture related Longtail Increase the ability to convert visitors And, heck, maybe even track the ROI on the SEO campaign. 🙂 Click Here to check the Landing Page SEO Service

13 Mar, 20

Importance and Benefits Of Social Media

Importance & Benefits Of Social Media Twitter or Facebook… take your pick. How many times in a day do you visit one of these or any of other numerous social networking websites, growing evolving, and dominating our virtual world? You must know at least one (and probably know more than one) person(s) who may be addicted to these websites. It’s actually considered odd not to be addicted to these virtual time black holes. Figures of daily traffic pulled by these sites are enough, for anyone to realize the power and influence that social media commands over inhabitants of our world, both virtual and physical. Social media has evolved from being cyber world geek buzz to a massive platform for businesses, entrepreneurs, professionals and organizations that seek greater recognition and identification at a very economical price. Social media has its claws deeply dug in the cyber world and failing to acknowledge that, and not take advantage of its influential powers, is a crime unforgivable. In today’s fast paced world where nearly every other person you meet is short on time, the importance and advantage of this feature of social media cannot be denied. Following are some of the facts that highlight the importance of social media. Characteristics of Social Media: Discussed below are some of the characteristics that make social media so unique. Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience. Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population. Social media opens possibilities of direct access to clients without any third party intervention. Advertising through social media is pretty cost friendly as compared to costs incurred by print, TV or other traditional media. Social media also helps in search engine optimization and increase in rankings of any company websites. Above characteristics are crucially important for any business in today’s world. Communication level and engagement of clients go to different levels altogether when you are using this medium. Wondering why? Here is an example. Compare a filter promoting new laundry detergent or brand new coffee shop, in your mail box with watching a video of the same promotion in your YouTube account. Which one seems more interesting? Which one tends to gain your attention and consequentially lead you to buy that laundry detergent or visit that coffee house to see what they have to offer? Undoubtedly it is the video. Lifeless flier lying in your mail box can be easily tossed into garbage. Why Does This Occur? The predictability factor is high. How many times have you seen a promotional, even very professionally looking paper, lying in the mail box? When a promotional method becomes predictable for a customer it automatically becomes easy to ignore content associated with it. By presenting something unique and memorable customers will be more likely to give their full attention to the message that is trying to be delivered. Predictable, boring, and mundane methods of presentation send a message to potential customers that there is nothing new or different in the promotion no matter how graphically inviting it may look and feel. A predictable method of marketing is not as attention grabbing as an unpredictable one. Shocking or surprising potential customers is an extremely beneficial strategy as it can hold the attention of even your oldest clients in addition to catching the eye of new prospects. As a marketer a message you may want to deliver to your client base may never be received if the delivery method chosen is not stimulating nor attractive to your target market. Power of Social Media in Today’s Marketplace: Social media with its viral videos, blogs and articles, has more than what could be called a healthy turnover of innovative Ideas that keep customers occupied and continue to grab their attention. It is not strange for women, (men too, of course), to come across attention grabbing blog article on antique jewelry and by the time they reach the end of that article, they have made up their mind to buy it. Conveniently provided in the body of the article or at the end of it or both there is a link to online jewelry store. Mission accomplished! Five minutes of reading something of their interest and customer is ready to purchase. That’s a one-liner, defining the power of social media in today’s marketplace. From global giants like Microsoft, Apple, Amazon all the way down to little restaurants just around the corner and small locally owned businesses are using social media as platform to identify and reach out to their target audiences. More and more e-marketers who are new to the field, are honing their skills to emerge as expert practitioners of social network marketing. The entire advancement is targeted towards achieving social marketing objectives and achieving and improving that promised return on investment (ROI). In this pursuit, marketers are seen researching the medium and monitoring audiences to establish realistic objectives before formulating the strategy and implementing tools for accomplishing those objectives. Social Media Has Been Included In The Curriculum Of Major Business Schools Power and importance of social media in today’s world is such that it has been included in the curriculum of almost any kind of school all over the globe. Singapore is a perfect example of a country who recognizes the importance of technology which is seen in the growing number of universities in Singapore that are integrating studies of Social Media Marketing with their Executive Masters Programs. This transition’s goal is to help students meet the challenges of social media as well as how to benefit from this new medium of marketing and communication. Professionals and business executives who seek to gain a profound understanding of brand management and Internet marketing can learn to leverage the power of social media for their businesses and organizations. Aventis School of Management, which is leading business school in Singapore, offers Professional Graduate Certificate in Social Media Marketing. It is specially designed

08 Mar, 20

What Is Considered Bulk Email?

What Is Considered Bulk Email? Bulk email is the practice of sending out electronic mail messages to large groups of recipients at once. Depending on how, why and to whom it is sent, bulk email can be a useful communication tool or an annoyance that opens its sender up to a range of sanctions. The difference between a desired bulk email and spam is relatively clear. Solicited Bulk Emails Companies send out bulk email legally every day. When a flower delivery company from which you have bought flowers in the past sends you a reminder for Mother’s Day, it’s a bulk email. Newsletters from your favorite websites are also usually sent as bulk email, as well. When these messages are sent with your permission, they can be useful marketing tools for the companies that send them. Unsolicited Bulk Emails For many, the term “bulk email” means spam. However, spam email is a special type of bulk email in that the messages aren’t solicited. For an email to be considered “spam,” it has to come from a company with which you don’t already have a preexisting relationship. Sending spam email is illegal in any some countries. The CAN-SPAM Act Should your bulk email be considered spam, you could fall subject to the CAN-SPAM Act. This law carries penalties of up to $16,000 per message. As such, when you send out bulk email, it’s important to always have accurate information on who is sending it and to include instructions on how to unsubscribe. Click Here to check the packages of Dedicated SMTP IP for Bulk e-Mail Sending

05 Mar, 20

Advantages of SEO

Advantages of SEO Google processes over 40,000 search queries every second. That’s about 1.2 trillion searches annually across the globe. With every search that’s relevant to your business, you have the potential to reach out to a quality customer. Attracting new leads is only one awesome advantage of search engine optimization (SEO), though. With SEO, you can grow your business online and in stores. Whether you’re a small, local business or corporate giant, the advantages of SEO can give your company a big boost. Bring in New Lead Search is considered the top method for driving traffic to websites, beating social media by over 300%. One of the main advantages of SEO is its ability to help companies attract inbound leads. If you’re not using SEO to attract customers, your competitors likely are. Inbound tactics include social media, content creation (such as blogging), and referrals. When you create high-quality content and post it on your website, you can use SEO to make sure your ideal customer finds it online. To accomplish this, you first need to know what your customers are searching. For example, if you own a flower shop, perhaps your customers are searching for “Mother’s Day bouquets” or “where to buy flowers near me.” Then, you can use these search queries to inspire content for your website or social media. When you create this content, you can optimize it with the keywords you want to target. As customers search these keywords, they’ll find your website listed on a Google search page. One of the advantages of SEO is its ability to help you bring in leads that are likely to become paying customers. Outbound tactics such as cold calling or emailing don’t prioritize what the customers need. SEO, on the other hand, does. You’re providing your customers with the content they need to solve their problems. Since they’re already searching for a business to provide a solution, you’re more likely to turn their search into a sale! Hello, Happy Users Online, user experience is important for keeping your site visitors happy. Otherwise, they’ll leave your website without clicking around and exploring. When happy users click around your website, they can help lower your bounce rate. Bounce rates increase when people leave your site without engaging. Your bounce rate can impact your SEO ranking. After all, Google wants to give its users the best possible experience. To accomplish this, Google prioritizes websites that follow certain criteria. For example, Google will look for websites with “https” in front of the URL, which indicates the website is secure. With these websites, consumers won’t have to worry about potential hacks or malicious activity. Google also prioritizes websites that load quickly. Your website speed could make the difference between people clicking or visitors leaving. Google looks for mobile-friendly websites as well. If your website isn’t optimized for smaller devices, your visitors will have a hard time using the site on smaller screens. In fact, Google announced it’s prioritizing mobile-first indexing back in March 2018. Today, Google looks at a website’s mobile version first to determine how it ranks on Google search engine results pages. Mobile-optimization makes it easier for you to create a local SEO strategy. With local SEO, you can encourage customers into your business to make a purchase after their online search. Boost That Brand Branding is important if you want to stand out from the crowd. Otherwise, you’ll look and sound like everyone else in your industry. A distinct brand involves more than a color palette or logo, though. It’s also based on your tone, voice, and industry-relevant knowledge. When you rank at the top of search pages, you’re telling consumers you’re at the top of your industry. In fact, people are more likely to click on listings at the top of the page. When was the last time you went beyond the third page in a Google search? That top-of-the-page listing can also boost your brand awareness. Customers will start to see your company name more often for searches. As they see your name, they’ll start to associate your business with your product or service. When people read your posts, they’ll see the experience and expertise you have to offer. As a result, you’re boosting brand awareness and credibility with every search. It’s Long-Term It takes time and strategizing for a website to reach the top of a search engine page listing. However, once you make it to the top, it can also take a while for a competitor to knock you down. One of the great advantages of SEO is that it’s a long-term strategy. All the hard work you put into optimizing your content will pay off. With every piece of content you post, you can take up more real estate on search pages. That way, customers will see your name as the go-to resource when they need help. However, it’s important to keep track of Google’s updates to the algorithm. Major changes could impact your ranking, so it pays to keep up-to-date with the latest strategies. Hit a Higher ROI As you start attracting new leads and turning those leads into sales, you’ll achieve a higher conversion rate. You’re also attracting relevant leads to your site, so you don’t have to waste time on leads that don’t pan out. As you increase your conversion rate, you’ll also notice a higher return on investment. Unlike traditional marketing methods, SEO is very cost-effective. You won’t have to waste money on flyers or billboards. Instead, you have an easy-to-implement marketing strategy just a few clicks away. With these advantages of SEO, you can make money without spending money to ensure your business grows. if you have any query regadring SEO pls email us :: sales@yis.solutions Landing Page SEO SEO One time SEO

18 Jan, 20

Bulk e-Mail Service

What is Bulk e-Mail ? Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. What is a bulk email service? Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required. Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient. A bulk email service is a company that allows its customers to send mass email messages to multiple lists of recipients at a specified time. With this service, you can send a single message to thousands of people on a mailing list or a personalized email to each address on a list. A bulk email service can send emails to a list of any size. Click Here to check the packages of Dedicated SMTP IP for Bulk e-Mail Sending

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