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More Leads & Conversions You want to make sure you are converting people who are already in the market for your stuff and also generate leads to expand your market. This is your low-hanging fruit. Though there are other tactics, search remarketing is an easy way to do both. Save Cost Remarketing is not free – but nothing that drives effective, real growth is. It is cheaper to convert someone interested than spending on cold ads. Improved Brand Recall After implementing remarketing, we saw a serious increase in direct traffic and people who found our site by searching for the company brand. Maximize Your Marketing ROI In an ideal world, a customer would search for you, visit your site, never be distracted, spend time exploring your content or product pages, sign up, buy, and become a loyal customer forever. But this isn’t one which is why we go as granular as possible to develop a remarketing guide for your business to ensure you reap maximum benefits from your marketing efforts. Higher Visitor Engagement It’s critical to start converting your audience into more engaged fans and advocates so that you can grow your following. Remarketing is the tactic of serving targeted ads to people who have already visited or acted on your website or mobile app. It can be an excellent and cost-effective way to increase your sales conversions because you are reaching out to customers who have already expressed interest in your products or services. Google and Bing along with social media are some of the most common platforms for remarketing and thus Google Remarketing Campaigns along with Bing Remarketing Campaigns, generally referred to as Search Remarketing Campaigns are some of the most sought after. Steps To Build A Remarketing Campaign Identify the high-value pages Consider offering special coupons and deals for your retargeted consumers Consider how long you want to follow your past visitors with the ads Consider targeting your post-conversion customers with remarketing campaigns Target broader keywords Monitor your campaigns and make adjustments as needed

With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation.  But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time.  The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in the way people use search to do commerce.  PPC automation: 2020’s lessons for a banner 2021 We’ve discussed the power and pitfalls of PPC automation at great length over the past year, in particular. It was the main topic of our October 21, 2020 Search Engine Land article and was a recurring topic during our now-bi-weekly, virtual PPC Town Hall, which launched in response to the pandemic.    Now, we want to advance the discussion beyond how we work in highly automated channels and tie in lessons learned during the wild and unpredictable months of the recent past. Sure, automation makes it easy to do basic PPC, but it also makes it easy to be lazy. Don’t be lazy. Take some cues from 2020 and learn to adapt and be great. Predicting and responding quickly to behavioral changes using a smart mix of automated tools and manual controls can keep you ahead of the pack. Lesson 1: Homebodies still do commerce Early in the pandemic, many people feared that economic and employment concerns would wipe out spending. In many instances, it did the opposite. Pandemic purchasing skyrocketed in many areas. Those who anticipated the shifts won.  More time at home led to more spending on home improvement, home office goods, consumer electronics, landscaping services, and other things to make quarantining more bearable.  Closed gyms led to skyrocketing demand for bicycles, home fitness gear, kayaks, and online health coaching.  Less air travel and more ground travel helped push people to get a nicer ride. Auto dealers who understood changing motivators and used tools like Campaign Automator to prioritize the right inventory cashed in big during 2020.  Many indicators show that a lot of companies and employees now embrace more flexibility and remote working arrangements. People have enjoyed gaining back an hour or more of their day otherwise spent in traffic jams. And as we saw from the points above, people naturally try to make the best of their situation. It’s this combination of factors precipitated by what happened in 2020 that may well lead to a permanent shift in how people engage with brands and conduct commerce (on and off company time).    As PPC pros, we can thrive by focusing more on our strategic roles and letting the machines handle the tedious and repetitive button-pushing that we once did ourselves. But let’s be clear, humans are an essential part of the formula for PPC success in 2021 and beyond. As consumer behaviors continue to morph in unexpected ways in reaction to societal and pandemic-related forces, the machines cannot succeed on their own—artificial intelligence and machine learning use historical trends and data.  While the machine can change bids in response to external factors impacting conversion rates, it cannot decide that a company should change its distribution model and rewrite all their ads to highlight a significant new trend in 2020: BOPIS (buy online, pick up in-store). A big lesson from 2020 was that rapidly changing dynamics on the ground can send signals the machines can use to avoid wasted ad spend, but not always in ways to help businesses capture new opportunities.  PPC pros have an opportunity (and a responsibility) to master the tools at their disposal AND apply deeper strategic insight to ensure the machines are doing the best they can to reach audiences through paid search.  Relying solely on the platform tools won’t work in 2021 and beyond. The native, disparate automations within Google, Bing, Amazon, and Facebook can certainly work for basic paid search. Still, they are not well suited to the needs of advanced PPC marketers who strive for stellar results.  The evolving landscape for digital marketing in 2021 will require PPC pros to remain at the forefront of developments and opportunities. PPC rockstars will be those who maximize all the tools at their disposal this year. Lesson 2: People LOVE convenience, making eCommerce an omnipotent king Okay, on the surface, the importance of convenience is self-evident. But during the past several months, the desire for safety and security made people double-down on the need for ease and convenience. Smart PPC marketers are looking more holistically at their marketing mix. Some things to consider:  The notion of “search” extends way beyond Google and Bing. Searches are happening everywhere, including Amazon and Facebook (Marketplace, in particular).  People don’t just search on one channel. They may start in Google before searching for an equivalent used item in Marketplace, and then may look to purchase from convenience-leader, Amazon.  The shift to remote work gave most people a lot more screen time. Some may have even done a little shopping on company time! (and will likely continue to do so).  People need to eat. Many might avoid indoor restaurants for a long time to come, but they might have fallen in love with restaurant food delivered to their door.  Being a one-trick PPC pony doesn’t cut it anymore. Cross-channel PPC marketing is where the winners soar. Effective, unified campaigns managed from a single interface put more power in PPC marketers’ hands to

Bulk Email Server in Pakistan DMB, SMTP IP eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. DMB Offer’s Sending bulk or high volume email presents unique challenges for businesses, ISPs and email hosting companies. To accommodate bulk email sending,DMB provides Dedicated SMTP IP for e-Mail Marketing. High volume BULK SMTP IP Server Features; DKIM/Domain Keys Signing Dedicated IP with each account rDNS Sender Policy Framework (SPF) Simple Integration with your application IP rotation on demand High-performance dedicated bulk email marketing servers for both small and large volume email marketers. Our email sending servers are located in a datacenter that offers the highest security available, and are perfect for companies that want to focus on their email marketing campaign and not on bandwidth and the email sending server. Corporate enterprise environments requiring a dedicated IP address and server using advanced tools and features , 24/7 support, high availability… Features Starter Basic Medium Set up Fee Free Free Free Monthly e-Mail Volume 300,000 1,000,000 2,000,000 Ded. RAM 1GB  2GB 3GB  6GB 5GB  10GB Bandwidth .5TB 1.5TB 4.5TB Ip reputation Yes Yes Yes Dedicated IP(s) 1 1 2 Free IP Replacement – – 1 Domain Keys (DKIM) Yes Yes Yes rDNS Yes Yes Yes SPF Yes Yes Yes Monthly Price PKR 9,999 PKR 18,399 PKR 24,999 Features Business Professional Premium Set up Fee Free Free Free Monthly e-Mail Volume 5,000,000 10,000,000 Unlimited Ded. RAM 8GB  16GB 12GB  24GB 24GB  48GB Bandwidth 8TB 12TB 24TB Ip reputation Yes Yes Yes Dedicated IP(s) 3 4 5 Free IP Replacement 1 1 2 Domain Keys (DKIM) Yes Yes Yes rDNS Yes Yes Yes SPF Yes Yes Yes Monthly Price PKR 33,499 PKR 40,499 PKR 63,099 Introducing our NEW Budget Package Features Budget Package Set up Fee Free Monthly e-Mail Volume 100,000 Ded. RAM .05Gb Bandwidth .05TB Ip reputation Yes Dedicated IP(s) 1 IP Replacement No rDNS  Yes Monthly Price PKR 7,999/- Make the Difference One Dedicated IP . rDNS. Domain Keys (DKIM). SPF Records. Send your messages in both Text and HTML format. All email broadcasting is routed through our bulk email servers and bandwidth – not yours. Broadcast your bulk email marketing campaigns anytime from any location in the world. Port 25 of your ISP not required (not affected by port 25 blocking issues) Reliability and 100% Bulk Friendly Guaranteed! No hourly or daily limit!! SMTP Integration? Dedicated SMTP IP provides you with the ability to integrate an SMTP IP into CMS, CRM, or another system like Atomic Mail Sender, SendbBlaster , Outlook etc and send emails to the customers from your own system. SMTP limit and eMail Rate limits If you run a web site and you plan to send out mass emails (for example, a newsletter), it is advisable to send the emails using an authenticated SMTP mail server your outgoing emails will not trigger anti-spam filters set to identify phishing emails or spammers. However, to prevent spam, many web host providers enforce email send rate limits to their customers. S.No Provider Limit 1 GoDaddy 250 email messages sent per hour 2 Blue Host 150 email messages sent per hour 3 Gmail 500 email messages sent per day 4 Hotmail 100 email messages sent per day 5 Mocha Host 250 email messages sent per hour NOTE; 1. Account will be immediately Cancel if any Client will be found in Prohibited Activities. 2. SMTP IP specially designed for Corporate Sector or Corporate eMail Accounts. We will not responsible if emails are / will landing in Junk Folder of Hotmail, Gmail, Yahoo or any other Free Email Service Provider. 3. Before Server delivery we will test your Dedicated SMTP IP with 10/10 score on mail-tester.com (leading spam score and  content quality checker) 4. We are completely compliant with the CAN-SPAM Act of 2003. – Spam is evil. No one wants it, and we simply do not allow it. 5. In case of Service Cancellation within 2 working days services charges are refundable except Domain & IP Price. 6. We strongly urge you to use double opt-in policy. Frequently Asked Questions; Why I need a exclusive domain for server? We need a unique domain so we can set all resources correctly. How much messages can I send per hour/day? No hourly / daily limit. Do you guarantee inbox of email? We do not guarantee arrival in the inbox as this depends on the content sent and how the campaign was made, but we guarantee the perfect setting for all required signatures. Do I get access to demo? No, We do not offer servers for test drive. Cause Its Dedicated SMTP and resources.

Landing page is a webpage calling the customers to action regarding the product you are trying to sell or getting signups. If done the right way, landing pages can get you high rates of conversion.This comprehensive guide on landing pages will tell you: Landing Page and Its Importance How To Build A Landing Page Landing Page Template What is a landing page? A landing page is specifically designed webpage that facilitates a certain action that could be signing up for a newsletter, going to website’s checkout etc. Landing page is made for a specific task and avoids any other distractions or links that might distract the potential customer away from this webpage. Our potential customer is directed to this page through ads on Google, Facebook, Instagram etc. or from email newsletter. Since your visitors land on your page from external sources, this page is called a landing page. It allows you to gather a visitor’s information, make sales etc. If you have forms for collecting information on homepage or other webpages, it does not make it a landing page. Landing page serves only one purpose while a homepage can have many other purposes. Since a landing page in needed to get conversions, it is important that all websites should have them. Why is a landing page important? Since the visitor lands on your page from an external source, you do not want him to be distracted by extra messages or links that can take him away from the page without having filled its purpose. A short, concise, to-the-point text and call-to-action is what is needed here. What you don’t need is distraction that can drive the visitor away towards something else. It is this focused call to action (CTA) that leads to conversion and this technique is often used in marketing and advertising campaigns for a boost in sales. The landing pages get you greater number of conversions because they are targeted to a specific group. You gather data on people through landing pages which are then used for targeted marketing bringing in high rates of conversion.More landing pages on one website translates to higher number of conversions. How do landing pages work? When someone sees an advertisement and is interested in it, the person follows the link to find itself on a landing page. Depending on your objective and product, you might have a shopping cart or a form that collects information. This collected information makes this person a lead whose data is collected into your database. You can use this database to do targeted marketing to people who you know are interested in your product and will be willing to make a purchase. Certain marketing tools like HubSpot on your website can gather other information about your leads like what offer they converted on, when and what else they did on your website. This can further help classify your leads. What is the difference between a normal webpage and a landing page? A normal webpage can have a number of available options to be pursued, or let’s say distractions in case of landing page. A normal webpage or a homepage lets you explore more of your website, your products and services. A landing page’s purpose is not to let the visitor explore at this stage but to get you to sign up. A landing page must have one path to be followed and one CTA otherwise it cannot be a landing page. Another characteristic of a landing page is that the visitor finds what he is looking for with just a click i.e. that landing page. He does not have to look for the desired webpage by himself. What you need to prepare for landing page development? Now that you know why a landing page is important for your business, the next step is to figure out how to develop it. Before moving on to understanding the actual process of development of landing page, it serves well to know following things about your business. 1. Know Your Goal: In order to get greater conversions, your pitch must be very attractive and focused.If your goal is not properly determined, your strategy might not be as focused as you would like it to be. You need to first decide what is it you are after.What product are you marketing in this particular landing page? What will people do once they land on your landing page? Will they buy your product? Will they sign up for your email list or your newsletter?Decide what you want to offer and what your visitors expect to experience. 2. Audience and Their Expectations: Knowing your audience and their expectations helps a lot in figuring out what is best for your landing page.What you put out on your landing page will be more attractive to your potential audience if it relates to their aspirations. This can only be done by knowing your audience.Also learn your audience is coming from i.e. ads from Google, Facebook etc. as you might want to tailor your landing page according to your audience group. 3. Know Your Competition: You should research what your competitors are doing and how it is helping them. If a strategy is helping them grow their business, you should also apply it in your business. How to build a landing page? There are certain factors you must take into account to produce a great landing page that attracts audience as well as produces leads. Attracting audience is not enough. If the content and design of your landing page is not up to the mark, you might not be able to sustain traffic.It is important that you take following factors into account while designing a landing page. Short, Focused Content Your content should be short and focused on the goal of converting traffic for your product. There is only need for information that is necessary to proceed to the next step. The content should be persuasive and clear in its message.A page with multiple intents will take

The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues here. Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website. Conventional flat site structures are always popular. But last year Google’s John Muller, in a Webmaster Hangout, did hint a hierarchical site architecture could provide Google better indicators on: What the pages on your website mean. How each page is related and connected. With differences in design and website structure principles, a designer and an SEO pro’s opinions can vary considerably. Striking a balance between a visually aesthetic website for customers and a structure architected for search engine visibility should be the ultimate goal. And having an organized website structure is incredibly essential for SEO. Without creating something that makes logical sense, your other SEO, content, and even design efforts may be for nothing. A good website structure should have a significant impact on SEO traffic and conversion. It should also help your whole organization engage better with users and create an experience aligned with your business goals, product, and service structure. In this article, I share some key points to consider as to how website structure affects SEO. 1. Site Crawlability Site crawlability is one of the most important factors when it comes to website structure. Crawlability refers to a search engine’s ability to crawl through your website’s entire text content to figure out what your website is all about. Part of this process is navigating through subpages and particular topics to understand the website as a whole. A webpage has to take a visitor someplace else within the website, from one page to another, to be considered crawlable. Search engine robots are responsible for website crawling. An important tenet of good website crawlability is that there are no dead ends while crawling through your website. Make a concerted effort to include internal links on every page, which creates a bridge from one part of your website to another. Breadcrumbs, schema, and structured data formats all help here. Ensure you know and track your Google crawl budget, too 2. URL Structure One of the essential factors relating to how website structure affects SEO comes back to the URL structure. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations. The best URL structures should be easy to read by a user and a search engine and contain target queries, so they are content-rich. Effective structures replicate logic across your whole website and submitting an XML sitemap to search engines with all of the most important URLs you want to rank for also helps. Try to keep URLs simple and don’t over complicate them with too many parameters. 3. HTTP, HTTPs, HTTP2 HTTPS ensures your website security, and as Google continues to make it part of the user experience having a secure site can also help boost your rankings. This is why more than 50% of websites worldwide are using HTTPS already. Switching to HTTPS has multiple benefits in addition to better rankings. Better user experience. Protection of your users’ information. AMP implementation – only viable with HTTPS. PPC campaign effectiveness. Improved data in Google Analytics. As of November 2020, Google will start crawling some sites over HTTP/2. 4. Internal Linking The basics of proper navigation dictate that users should get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts suggest that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Internal linking helps users and search engines discover a page, and much like a messaging house build helps provide a flow between content and pages. Pages that are not linked are harder for search engines to crawl. Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking them to another relevant piece of content on your website. The advantages of consciously using internal links for SEO are numerous: Internal linking allows search engines to find other pages through keyword-rich anchors. Internal links decrease page depth. Internal linking gives users an easier way to access other content, resulting in a better user experience. Search engines give greater value to internal links regarding ranking on search engine results pages (SERPs). Frequently, people will link back to old content through the use of internal links. However, most people rarely do the reverse – going back through old content to link to newer content. Close the loop by making sure both pieces are connected through the use of internal links. 5. Key Content & Keywords Content and keyword research are fundamental parts of SEO and should be an essential part of how you build and structure your website from the get-go. Ensuring this is done ensures your understanding of your target audience, search behavior, and competitive topics are built into your website structure and layout. The best websites ensure they have provided a great user and a great search engine friendly experience by ensuring their website’s most crucial content is central to the structure and is of the highest quality. 6. Duplicate Content Duplicate content is harmful to SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO. Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website or anyone else’s. 7.

8 Digital Marketing Trends :  Are You Ready? 2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for  ). We wanted to share our perspective, as a pioneer in the MarTech space, a community organizer in NYC with over 20K members and working with hundreds of successful digital marketing agencies around the world. Below is a summary of the top 8 marketing trends we will see explode in 2020. 1. Predictive marketing We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly. More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to GlobeNewswire, predictive analytics market size is expected to reach $10.95B in 2022. Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on predicted buyer stage. Many industries have invested heavily in this technology, for example hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate. Also innovative ecommerce businesses have been leveraging predictive data, such as past purchase history, consumers preferences and click through behaviors to recommend new product and better personalized retail experience for their shoppers. No one does it better than the online retail giant, Amazon, where they can detect the time and your readiness to buy, then deliver highly targeted product recommendations via email or recently, via browser extension called “Amazon Assistant“. 2. Smarter ad bidding Google ($103.73B ad earnings) and Facebook ($67.37 ad earnings), topped the digital ad spend in 2019 according to Emarketer. Their 2020 race is getting brands the best return on their spend using smarter ad bidding options. In fact, ad bidding is the first thing Facebook and Google ad specialists preach during training calls. While ad bidding is not particularly new, both giants are getting creative with new options. For example, Google recently announced during Google Marketing Live 2019 a smarter automated bidding which uses machine learning to optimize towards selected performance targets in each and every auction—a feature known as “auction-time bidding”. Smart automated bidding also includes different types of bid strategies such as Target CPA, Target ROAS, Maximize Conversions, or Enhanced CPC. Advertisers can use either of these strategies at a campaign level, group level or portfolio level. Google and Facebook will also be offering more local business and event based ad support to bridge the gap between local experiences and advertisers. 3. Shoppable posts Although shoppable posts on social media have been introduced over two years now, 2020 will witness an explosion of these blinking dots, primarily because of easier, out of the box integrations with third party apps and ecommerce marketing tech. As the number of Facebook, Instagram and Pinterest users are growing and buying impulses are triggered through feeds and stories, ecommerce businesses are realizing the impact social can have on their ecommerce sales with measurable numbers and increased traffic. According to Instagram, the number of active worldwide users is 1 billion and 90% of them are following shopping brands. Furthermore, interactive ads would minimize bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience. 4. SEO structured data According to Jumpshot, a marketing analytics firm, 49% of Google searches resulted in no clicks in the first quarter of 2019 which means that almost half of these searches are lost, missing the chance of gaining traffic. Another significant change is that the number of visitors that businesses are getting from organic efforts and SEO is expected to decline. Google have been prioritizing rich ‘visual search’ snippets across all their platforms and devices, which allow visitors to get all the information they are looking a lot faster and help them decide on the right website to click through, right from the top results. Based on a study conducted by Path Interactive, among people aged between 13 and 18, 40% of them are going to get what they need through rich snippets. This effort by Google will drive more informed click-through and will decrease bounce rates dramatically. The technical implementation of these rich snippets is a big part of what is called structured data and “Schema Markup” which is expected to become the top focused of SEO talks in 2020. The good thing about Schema Markup is that it is coming to the easier adoption phase, with more out of the box plugins for main-stream platforms like WordPress and Shopify, making it easier to configure without technical know-how. If you have a custom build, you can implement this SEO boost manually with JSON-LD. 5. More interactive email experience Engagement-based emails have been one of the biggest trends in digital marketing for 2019. While email is not going anywhere anytime soon, email consumption, design and delivery are evolving. In the upcoming year, you will see more naked emails (plain text) and more interactive email, such as Google AMP for Gmail. Dynamic or interactive content boost users engagement and entice them to take action right from their emails instead of having to visit another page to take action. 91% of buyers are looking for such content online. Examples of dynamic

What Is Landing Page SEO? A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else’s) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback Landing Pages are common in internet marketing campaigns, especially email and PPC marketing management. Aside from optimizing for user action, Landing Pages can make it easier to track/analyze visitor actions, and modify as required. So the key aim of a Landing Page is to optimize the user experience when visiting a site, especially for the first time. This in itself is a good reason to apply them in SEO. After all, there’s little point aiming to rank if you fail to convert. And unlike PPC and email marketing campaign’s, we’re not going to orphan these pages, but instead set them up as major navigational links across the site. In doing so, we’re aiming to: Increase the efficiency by which we can target primary keywords Increase the ability to capture related Longtail Increase the ability to convert visitors And, heck, maybe even track the ROI on the SEO campaign. 🙂   Click Here to check the Landing Page SEO Service