Blogs - Page 26 of 26 - Digital Marketing

08 Apr, 20

8 Digital Marketing Trends : Are You Ready?

8 Digital Marketing Trends : Are You Ready? 2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for ). We wanted to share our perspective, as a pioneer in the MarTech space, a community organizer in NYC with over 20K members and working with hundreds of successful digital marketing agencies around the world. Below is a summary of the top 8 marketing trends we will see explode in 2020. 1. Predictive marketing We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly. More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to GlobeNewswire, predictive analytics market size is expected to reach $10.95B in 2022. Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on predicted buyer stage. Many industries have invested heavily in this technology, for example hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate. Also innovative ecommerce businesses have been leveraging predictive data, such as past purchase history, consumers preferences and click through behaviors to recommend new product and better personalized retail experience for their shoppers. No one does it better than the online retail giant, Amazon, where they can detect the time and your readiness to buy, then deliver highly targeted product recommendations via email or recently, via browser extension called “Amazon Assistant“. 2. Smarter ad bidding Google ($103.73B ad earnings) and Facebook ($67.37 ad earnings), topped the digital ad spend in 2019 according to Emarketer. Their 2020 race is getting brands the best return on their spend using smarter ad bidding options. In fact, ad bidding is the first thing Facebook and Google ad specialists preach during training calls. While ad bidding is not particularly new, both giants are getting creative with new options. For example, Google recently announced during Google Marketing Live 2019 a smarter automated bidding which uses machine learning to optimize towards selected performance targets in each and every auction—a feature known as “auction-time bidding”. Smart automated bidding also includes different types of bid strategies such as Target CPA, Target ROAS, Maximize Conversions, or Enhanced CPC. Advertisers can use either of these strategies at a campaign level, group level or portfolio level. Google and Facebook will also be offering more local business and event based ad support to bridge the gap between local experiences and advertisers. 3. Shoppable posts Although shoppable posts on social media have been introduced over two years now, 2020 will witness an explosion of these blinking dots, primarily because of easier, out of the box integrations with third party apps and ecommerce marketing tech. As the number of Facebook, Instagram and Pinterest users are growing and buying impulses are triggered through feeds and stories, ecommerce businesses are realizing the impact social can have on their ecommerce sales with measurable numbers and increased traffic. According to Instagram, the number of active worldwide users is 1 billion and 90% of them are following shopping brands. Furthermore, interactive ads would minimize bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience. 4. SEO structured data According to Jumpshot, a marketing analytics firm, 49% of Google searches resulted in no clicks in the first quarter of 2019 which means that almost half of these searches are lost, missing the chance of gaining traffic. Another significant change is that the number of visitors that businesses are getting from organic efforts and SEO is expected to decline. Google have been prioritizing rich ‘visual search’ snippets across all their platforms and devices, which allow visitors to get all the information they are looking a lot faster and help them decide on the right website to click through, right from the top results. Based on a study conducted by Path Interactive, among people aged between 13 and 18, 40% of them are going to get what they need through rich snippets. This effort by Google will drive more informed click-through and will decrease bounce rates dramatically. The technical implementation of these rich snippets is a big part of what is called structured data and “Schema Markup” which is expected to become the top focused of SEO talks in 2020. The good thing about Schema Markup is that it is coming to the easier adoption phase, with more out of the box plugins for main-stream platforms like WordPress and Shopify, making it easier to configure without technical know-how. If you have a custom build, you can implement this SEO boost manually with JSON-LD. 5. More interactive email experience Engagement-based emails have been one of the biggest trends in digital marketing for 2019. While email is not going anywhere anytime soon, email consumption, design and delivery are evolving. In the upcoming year, you will see more naked emails (plain text) and more interactive email, such as Google AMP for Gmail. Dynamic or interactive content boost users engagement and entice them to take action right from their emails instead of having to visit another page to take action. 91% of buyers are looking for such content online. Examples of dynamic

19 Mar, 20

What Is Landing Page SEO?

What Is Landing Page SEO? A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else’s) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback Landing Pages are common in internet marketing campaigns, especially email and PPC marketing management. Aside from optimizing for user action, Landing Pages can make it easier to track/analyze visitor actions, and modify as required. So the key aim of a Landing Page is to optimize the user experience when visiting a site, especially for the first time. This in itself is a good reason to apply them in SEO. After all, there’s little point aiming to rank if you fail to convert. And unlike PPC and email marketing campaign’s, we’re not going to orphan these pages, but instead set them up as major navigational links across the site. In doing so, we’re aiming to: Increase the efficiency by which we can target primary keywords Increase the ability to capture related Longtail Increase the ability to convert visitors And, heck, maybe even track the ROI on the SEO campaign. 🙂 Click Here to check the Landing Page SEO Service

13 Mar, 20

Importance and Benefits Of Social Media

Importance & Benefits Of Social Media Twitter or Facebook… take your pick. How many times in a day do you visit one of these or any of other numerous social networking websites, growing evolving, and dominating our virtual world? You must know at least one (and probably know more than one) person(s) who may be addicted to these websites. It’s actually considered odd not to be addicted to these virtual time black holes. Figures of daily traffic pulled by these sites are enough, for anyone to realize the power and influence that social media commands over inhabitants of our world, both virtual and physical. Social media has evolved from being cyber world geek buzz to a massive platform for businesses, entrepreneurs, professionals and organizations that seek greater recognition and identification at a very economical price. Social media has its claws deeply dug in the cyber world and failing to acknowledge that, and not take advantage of its influential powers, is a crime unforgivable. In today’s fast paced world where nearly every other person you meet is short on time, the importance and advantage of this feature of social media cannot be denied. Following are some of the facts that highlight the importance of social media. Characteristics of Social Media: Discussed below are some of the characteristics that make social media so unique. Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience. Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population. Social media opens possibilities of direct access to clients without any third party intervention. Advertising through social media is pretty cost friendly as compared to costs incurred by print, TV or other traditional media. Social media also helps in search engine optimization and increase in rankings of any company websites. Above characteristics are crucially important for any business in today’s world. Communication level and engagement of clients go to different levels altogether when you are using this medium. Wondering why? Here is an example. Compare a filter promoting new laundry detergent or brand new coffee shop, in your mail box with watching a video of the same promotion in your YouTube account. Which one seems more interesting? Which one tends to gain your attention and consequentially lead you to buy that laundry detergent or visit that coffee house to see what they have to offer? Undoubtedly it is the video. Lifeless flier lying in your mail box can be easily tossed into garbage. Why Does This Occur? The predictability factor is high. How many times have you seen a promotional, even very professionally looking paper, lying in the mail box? When a promotional method becomes predictable for a customer it automatically becomes easy to ignore content associated with it. By presenting something unique and memorable customers will be more likely to give their full attention to the message that is trying to be delivered. Predictable, boring, and mundane methods of presentation send a message to potential customers that there is nothing new or different in the promotion no matter how graphically inviting it may look and feel. A predictable method of marketing is not as attention grabbing as an unpredictable one. Shocking or surprising potential customers is an extremely beneficial strategy as it can hold the attention of even your oldest clients in addition to catching the eye of new prospects. As a marketer a message you may want to deliver to your client base may never be received if the delivery method chosen is not stimulating nor attractive to your target market. Power of Social Media in Today’s Marketplace: Social media with its viral videos, blogs and articles, has more than what could be called a healthy turnover of innovative Ideas that keep customers occupied and continue to grab their attention. It is not strange for women, (men too, of course), to come across attention grabbing blog article on antique jewelry and by the time they reach the end of that article, they have made up their mind to buy it. Conveniently provided in the body of the article or at the end of it or both there is a link to online jewelry store. Mission accomplished! Five minutes of reading something of their interest and customer is ready to purchase. That’s a one-liner, defining the power of social media in today’s marketplace. From global giants like Microsoft, Apple, Amazon all the way down to little restaurants just around the corner and small locally owned businesses are using social media as platform to identify and reach out to their target audiences. More and more e-marketers who are new to the field, are honing their skills to emerge as expert practitioners of social network marketing. The entire advancement is targeted towards achieving social marketing objectives and achieving and improving that promised return on investment (ROI). In this pursuit, marketers are seen researching the medium and monitoring audiences to establish realistic objectives before formulating the strategy and implementing tools for accomplishing those objectives. Social Media Has Been Included In The Curriculum Of Major Business Schools Power and importance of social media in today’s world is such that it has been included in the curriculum of almost any kind of school all over the globe. Singapore is a perfect example of a country who recognizes the importance of technology which is seen in the growing number of universities in Singapore that are integrating studies of Social Media Marketing with their Executive Masters Programs. This transition’s goal is to help students meet the challenges of social media as well as how to benefit from this new medium of marketing and communication. Professionals and business executives who seek to gain a profound understanding of brand management and Internet marketing can learn to leverage the power of social media for their businesses and organizations. Aventis School of Management, which is leading business school in Singapore, offers Professional Graduate Certificate in Social Media Marketing. It is specially designed

08 Mar, 20

What Is Considered Bulk Email?

What Is Considered Bulk Email? Bulk email is the practice of sending out electronic mail messages to large groups of recipients at once. Depending on how, why and to whom it is sent, bulk email can be a useful communication tool or an annoyance that opens its sender up to a range of sanctions. The difference between a desired bulk email and spam is relatively clear. Solicited Bulk Emails Companies send out bulk email legally every day. When a flower delivery company from which you have bought flowers in the past sends you a reminder for Mother’s Day, it’s a bulk email. Newsletters from your favorite websites are also usually sent as bulk email, as well. When these messages are sent with your permission, they can be useful marketing tools for the companies that send them. Unsolicited Bulk Emails For many, the term “bulk email” means spam. However, spam email is a special type of bulk email in that the messages aren’t solicited. For an email to be considered “spam,” it has to come from a company with which you don’t already have a preexisting relationship. Sending spam email is illegal in any some countries. The CAN-SPAM Act Should your bulk email be considered spam, you could fall subject to the CAN-SPAM Act. This law carries penalties of up to $16,000 per message. As such, when you send out bulk email, it’s important to always have accurate information on who is sending it and to include instructions on how to unsubscribe. Click Here to check the packages of Dedicated SMTP IP for Bulk e-Mail Sending

05 Mar, 20

Advantages of SEO

Advantages of SEO Google processes over 40,000 search queries every second. That’s about 1.2 trillion searches annually across the globe. With every search that’s relevant to your business, you have the potential to reach out to a quality customer. Attracting new leads is only one awesome advantage of search engine optimization (SEO), though. With SEO, you can grow your business online and in stores. Whether you’re a small, local business or corporate giant, the advantages of SEO can give your company a big boost. Bring in New Lead Search is considered the top method for driving traffic to websites, beating social media by over 300%. One of the main advantages of SEO is its ability to help companies attract inbound leads. If you’re not using SEO to attract customers, your competitors likely are. Inbound tactics include social media, content creation (such as blogging), and referrals. When you create high-quality content and post it on your website, you can use SEO to make sure your ideal customer finds it online. To accomplish this, you first need to know what your customers are searching. For example, if you own a flower shop, perhaps your customers are searching for “Mother’s Day bouquets” or “where to buy flowers near me.” Then, you can use these search queries to inspire content for your website or social media. When you create this content, you can optimize it with the keywords you want to target. As customers search these keywords, they’ll find your website listed on a Google search page. One of the advantages of SEO is its ability to help you bring in leads that are likely to become paying customers. Outbound tactics such as cold calling or emailing don’t prioritize what the customers need. SEO, on the other hand, does. You’re providing your customers with the content they need to solve their problems. Since they’re already searching for a business to provide a solution, you’re more likely to turn their search into a sale! Hello, Happy Users Online, user experience is important for keeping your site visitors happy. Otherwise, they’ll leave your website without clicking around and exploring. When happy users click around your website, they can help lower your bounce rate. Bounce rates increase when people leave your site without engaging. Your bounce rate can impact your SEO ranking. After all, Google wants to give its users the best possible experience. To accomplish this, Google prioritizes websites that follow certain criteria. For example, Google will look for websites with “https” in front of the URL, which indicates the website is secure. With these websites, consumers won’t have to worry about potential hacks or malicious activity. Google also prioritizes websites that load quickly. Your website speed could make the difference between people clicking or visitors leaving. Google looks for mobile-friendly websites as well. If your website isn’t optimized for smaller devices, your visitors will have a hard time using the site on smaller screens. In fact, Google announced it’s prioritizing mobile-first indexing back in March 2018. Today, Google looks at a website’s mobile version first to determine how it ranks on Google search engine results pages. Mobile-optimization makes it easier for you to create a local SEO strategy. With local SEO, you can encourage customers into your business to make a purchase after their online search. Boost That Brand Branding is important if you want to stand out from the crowd. Otherwise, you’ll look and sound like everyone else in your industry. A distinct brand involves more than a color palette or logo, though. It’s also based on your tone, voice, and industry-relevant knowledge. When you rank at the top of search pages, you’re telling consumers you’re at the top of your industry. In fact, people are more likely to click on listings at the top of the page. When was the last time you went beyond the third page in a Google search? That top-of-the-page listing can also boost your brand awareness. Customers will start to see your company name more often for searches. As they see your name, they’ll start to associate your business with your product or service. When people read your posts, they’ll see the experience and expertise you have to offer. As a result, you’re boosting brand awareness and credibility with every search. It’s Long-Term It takes time and strategizing for a website to reach the top of a search engine page listing. However, once you make it to the top, it can also take a while for a competitor to knock you down. One of the great advantages of SEO is that it’s a long-term strategy. All the hard work you put into optimizing your content will pay off. With every piece of content you post, you can take up more real estate on search pages. That way, customers will see your name as the go-to resource when they need help. However, it’s important to keep track of Google’s updates to the algorithm. Major changes could impact your ranking, so it pays to keep up-to-date with the latest strategies. Hit a Higher ROI As you start attracting new leads and turning those leads into sales, you’ll achieve a higher conversion rate. You’re also attracting relevant leads to your site, so you don’t have to waste time on leads that don’t pan out. As you increase your conversion rate, you’ll also notice a higher return on investment. Unlike traditional marketing methods, SEO is very cost-effective. You won’t have to waste money on flyers or billboards. Instead, you have an easy-to-implement marketing strategy just a few clicks away. With these advantages of SEO, you can make money without spending money to ensure your business grows. if you have any query regadring SEO pls email us :: sales@yis.solutions Landing Page SEO SEO One time SEO

18 Jan, 20

Bulk e-Mail Service

What is Bulk e-Mail ? Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. What is a bulk email service? Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required. Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient. A bulk email service is a company that allows its customers to send mass email messages to multiple lists of recipients at a specified time. With this service, you can send a single message to thousands of people on a mailing list or a personalized email to each address on a list. A bulk email service can send emails to a list of any size. Click Here to check the packages of Dedicated SMTP IP for Bulk e-Mail Sending

18 Jan, 20

eMail Marketing

What is eMail Marketing At its most basic level, email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more! It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless! Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics! e-Mail Marketing Services in Pakistan with Verified eMail Database for Genuine Leads for Business

28 Dec, 19

What is Re-marketing

What is Re-marketing? Re-marketing Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. in simple words, “Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.” Your remarketing ads can show on any website that accepts advertising from the Google Display Network , Trademe, Metservice, Stuff and many more. There is a high degree of targeting flexibility and you can even filter your targeting to show only on specific sites and or exclude specific sites. Core Used Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover abandoned carts, by displaying the product the user added to the cart but left the site without purchasing. Benefits of Remarketing Remarketing not only reminds visitors of their desire to engage with your brand but can facilitate the transition to the next step of the conversion funnel. If a user has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the user back to the product page where they can be incentivized to move to the next stage of the funnel—adding the item to cart.

23 Dec, 19

Importance of Digital Marketing

Importance of Digital Marketing At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

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